Exciting New Fluffy Egg Bento Collection from FamilyMart
FamilyMart, headquartered in Minato City, Tokyo, is thrilled to announce the upcoming release of its new
Fluffy Egg Bento Collection. Starting
January 20, 2026, customers across approximately 16,400 FamilyMart stores will be able to savor four delectable options that celebrate the unique fluffy texture of eggs. This launch is part of the company's commitment to enhancing customers' dining experiences under the themes of "more delicious" and "your happiness".
The available bento options include:
Tianjin Fried Rice,
Keema Curry,
Tomato Hamburger Bento, and
Omelette Rice.
Delicious Choices in Four Unique Varieties
Each bento is designed to showcase the delightful
fluffy consistency of eggs, perfect for enjoying during the chilly winter season. Here’s what each offering includes:
- - Tianjin Fried Rice sourced from the renowned Osaka Ohsho, showcases egg prepared to achieve a light and fluffy texture paired with a special soy sauce glaze.
- - Keema Curry, crafted by MOKUBAZA, delivers a fragrant spice blend harmonized with a rich egg yolk sauce.
- - Tomato Hamburger Bento lets you indulge in a blend of cheese, tomato, and egg yolk sauce, creating a mouth-watering experience.
- - Omelette Rice features a luscious demi-glace sauce over rice topped with fluffy eggs for a satisfying dish.
Amid this chilly season, FamilyMart aims to deliver a unique fluffy egg experience through these bento offerings.
Insights from Top Partners
Osaka Ohsho, known for its authentic Tianjin rice, boasts an egg-based dish that is beloved in Chinese cuisine. Their Tianjin rice, characterized by a thick layer of fluffy eggs, combines a robust flavor from a soy-based sauce with aromatic fried rice.
MOKUBAZA shares its rich tradition of crafting
Cheese Keema Curry, meticulously perfected over the years. Their latest recipe focuses on the harmonious blend of spices and cheese, topped with a flowing egg yolk sauce for a divine taste.
Limited Time Offer: Add Boiled Eggs to Your Favorites
From
January 20 to February 9, 2026, customers can enjoy a limited special where boiled eggs can be added on select items from the popular
Choi Deli series at no extra charge. This initiative includes:
- - Ham Potato Salad: A simple yet rich potato salad topped with sautéed ham, now enhanced with a boiled egg.
- - Tartar Chicken Nanban: Tender fried chicken in a sweet vinegar sauce, complemented with boiled egg and tartar sauce.
- - Shrimp and Broccoli Tartare Salad: Fresh shrimp and broccoli salad enriched with a creamy tartar sauce, now featuring a boiled egg addition.
Customer Preferences Revealed
A recent survey by FamilyMart revealed interesting preferences regarding egg dishes among the Famipay app members. The survey indicated that a staggering
74.7% prefer softer egg textures, while
87.2% favor rich flavors over lighter ones, showing a clear demand for more intense tastes in egg dishes.
FamilyMart continues to strive to connect with its customers, reflecting their culinary preferences in every innovative product launch. The company’s motto, "You and Convenience, FamilyMart," underscores its dedication to being a cherished part of the community.
For further details about the Fluffy Egg Bento and the Choi Deli offerings, check the FamilyMart data lab at
FamilyMart Data Lab.
Background on Partners
Osaka Ohsho
Founded in 1969, Osaka Ohsho has grown from a dumpling specialty restaurant to a beloved Chinese dining brand, continuing to deliver quality and affordable dishes for over five decades. Visit their website
here.
MOKUBAZA
Established in Harajuku, Tokyo, MOKUBAZA started as a bar where its keema curry quickly gained a loyal following, leading to lunch hour services in 2008. Known for its rich flavors, more information can be found on their site
here.