#Japan #Tokyo #AI Strategies #Ecbeing #E-business

Overview of the ecbeing FORUM 2026

On May 22, 2026, ecbeing Inc. hosted the highly anticipated ecbeing FORUM 2026 at BellSalle Tokyo Nihonbashi. The event revolved around the theme, "The Future of E-Business: Smarter and More Customer-Centric Experiences." This forum was designed to explore the evolving landscape of e-commerce, including advancements in AI, BtoC and BtoB e-commerce, omnichannel strategies, data marketing, and UGC marketing—essentially the future of digital business.

Key Themes and Sessions

The event gathered countless participants from various sectors, including e-commerce providers, retail companies, and manufacturers, who engaged in rich discussions on the industry's future. In total, 12 sessions were held, covering a wide array of topics such as:
Latest trends in overseas e-commerce
New BtoC EC products
Emerging landscapes in BtoB e-commerce
Security measures in digital business
Integration of stores and e-commerce data
AI-driven data marketing strategies

During the BtoC sessions, advanced features from ecbeing and innovative purchasing experiences driven by AI and data were introduced. In contrast, BtoB sessions emphasized digital transformation that extends beyond order processing, focusing on enhancing sales activities and customer interactions through digital means.

In sessions concentrated on AI utilization, participants examined aspects like AI agent analytics, CRM enhancements, and the evolution of customer service and personalized recommendations essential for future e-commerce operators.

Summary of Insights

A significant takeaway from the forum was the perspective that e-commerce is transitioning from just a sales channel to a comprehensive digital platform supporting customer experiences. In the BtoC space, optimization of product recommendations for individual customers, along with marketing strategies utilizing UGC, reviews, and AI-enhanced customer interactions and search experiences, emerged as critical themes. To further support businesses, discussions also featured how an omnichannel approach—a seamless integration of retail stores, e-commerce platforms, apps, CRM, and staff interactions—coupled with deeper customer understanding through AI data marketing, can guide the digital strategy of companies in the e-commerce realm.

For BtoB e-commerce, the sessions highlighted how businesses are leveraging e-commerce to improve operational efficiency, enhance customer experiences, and create new touchpoints for corporate transactions.

The Vision of ecbeing by Masaya Hayashi

At the conclusion of the forum, ecbeing's President, Masaya Hayashi, delivered a keynote address titled "The Future Vision of ecbeing." This presentation touched on the significant changes affecting the e-commerce landscape and emphasized the company's commitment to fostering superior customer experiences amid the ongoing AI revolution. Hayashi also illustrated the comprehensive capabilities that ecbeing offers in technology, services, and human resources, designed to support both BtoC and BtoB sectors, as well as omnichannel initiatives.

Notably, ecbeing has achieved 17 continuous years as the top performer in domestic EC site builds and renewals, demonstrating its strong position in the e-commerce support space. Moving forward, ecbeing is poised not only to facilitate EC site developments but also to provide comprehensive support encompassing AI, data utilization, marketing strategies, security solutions, and global expansions to help clients achieve business growth.

Networking Opportunities Among Users

Following the seminars, a networking event tailored for ecbeing users provided a dynamic platform for attendees to exchange insights across industry lines. This gathering fostered discussion on the seminars and various company initiatives, enriching the ecbeing user community and promoting deeper connections within the industry.

Conclusion

The ecbeing FORUM 2026 astutely showcased the expansive challenges that e-commerce businesses face, including the potential of generative AI, data-driven strategies, omnichannel solutions, BtoB applications, and UGC marketing. At a time when digital expression of unique corporate identities is vital, ecbeing is committed to offering both an EC platform and valuable partnerships that will contribute significantly to the success of e-commerce providers, retailers, and manufacturers alike. The company remains dedicated to facilitating ongoing information dissemination and collaborative opportunities akin to this forum to further the progress of e-commerce and digital business enterprises.

If you seek personalized advice on topics discussed during the forum, ecbeing welcomes inquiries.

For consultations on EC, AI, and digital business, please contact
ecbeing Inc.
TEL: 03-3486-2631
Email: [email protected]
Contact Form

• ---

Event Summary

• - Event Name: ecbeing FORUM 2026
• - Date: May 22, 2026
• - Venue: BellSalle Tokyo Nihonbashi
• - Organizer: ecbeing Inc.
• - Topics: BtoC EC, BtoB EC, AI Utilization, Omnichannel, AI Data Marketing, UGC Marketing, International E-commerce, Security, Next-Generation EC Platform, and more.

About ecbeing

ecbeing, established in 2012, is a leading provider of comprehensive e-commerce solutions with experience in developing over 1,600 sites, holding a top market share in Japan. The platform offers end-to-end solutions, including EC site development, digital marketing, design support, and dedicated infrastructure services, all geared towards enhancing e-business success.