#Japan #Tokyo #San-X #Rilakkuma #Sumikko Gurashi

San-X Launches the 'Puchirin' Series

San-X, a renowned character goods manufacturer based in Chiyoda, Tokyo, is set to unveil the delightful 'Puchirin' series starting mid-October 2026. This new line of miniature items gathers some of San-X's most cherished characters, providing fans with unique products that are both cute and convenient.

What is the 'Puchirin' Series?

The 'Puchirin' series epitomizes the charm of mini-sized collectibles. The term "Puchirin" is an original phrase from San-X that conveys the idea of something small and adorable. This series includes a variety of items such as fluffy mascots made with flocking techniques, plush keychains that can easily attach to bags or smartphones, and decorative stickers that are perfect for personalizing your items.

Fans can look forward to interacting with beloved characters like Rilakkuma and Sumikko Gurashi in a new charming format that captures the whimsical essence of these figures.

Product Highlights

The upcoming product lineup includes:

• - Puchi Flocking Mascot - Each priced at 660 yen (tax included): These mini mascots come with a keychain part for easy attachment.
• - Puchirin Sticker - Each available at 385 yen (tax included): A perfect way to add some style to your belongings.
• - Puchi Collect Book Keychain - Priced at 770 yen (tax included): Made from clear PVC with eight pockets and a keychain part.
• - Puchirin Plush Keychain - Available at 1,430 yen (tax included): Soft and portable, these keychains are an essential for any fan.

Please note that product availability may vary by location, and due to limited quantities, items may sell out quickly. Furthermore, product designs, release dates, and specifications are subject to change without prior notice. Images displayed are samples and may differ from the actual product.

Meet Rilakkuma

Rilakkuma is one of San-X's iconic characters, depicted as a bear in a costume who lives with Kaoru-san, an office lady, along with her friends KoriRakkuma and Kirirori (the yellow bird). Rilakkuma’s ultimate interests revolve around food, particularly snacks like pancakes and pudding. Whether it's a simple afternoon meal or a cozy night in, Rilakkuma's love for relaxation resonates with fans globally. For more details, explore Rilakkuma's official profile.

Discover Sumikko Gurashi

Launched in 2012, Sumikko Gurashi embodies the sentiment of finding comfort in the corners of life. With characters that are slightly negative and quirky, these figures reflect a deep-seated cultural trait among many Japanese people who prefer sitting in the corners of trains or cafes. The Sumikko creatures portray this innate desire for safety, making them relatable and beloved. Learn more about Sumikko’s charm here.

The San-X Universe

San-X Universe brings together a diverse range of characters that previously existed in their own unique worlds. Through a magical transformation, these figures now coexist, blending nostalgia with new designs, and offering experiences filled with joy. As their beloved characters accompany you, discover a little magic that lightens your heart.

About San-X

With over 1,000 original characters, San-X has been a pioneer in creating engaging personalities that captivate audiences of all ages. Their delightful yet absurd charm is showcased through various products, events, and promotional designs, reaching fans worldwide. For more information on San-X and their character line-up, visit their official website.

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