Princess Cruises Sets New Guinness World Record on National Margarita Day with 3,410 Margaritas Sold

Princess Cruises Sets a New Record for National Margarita Day

In a remarkable display of spirit and celebration, Princess Cruises has made headlines by setting a new GUINNESS WORLD RECORDS™ title on National Margarita Day, achieving the most Margaritas sold in 8 hours. This lively event occurred aboard the Regal Princess while it was docked in Cozumel, Mexico, during a seven-day cruise from Galveston, Texas. The ship was transformed into a vibrant fiesta, where guests delighted in handcrafted 24K Margaritas, crafted with Pantalones Organic Blanco Tequila.

On February 17, 2026, the Regal Princess achieved an incredible milestone by selling 3,410 Margaritas, surpassing the previous record of 2,728. Thomas Bradford, an official adjudicator from Guinness World Records, noted the electric atmosphere, stating, "You could feel the celebration in every bar of Regal Princess as they made history."

This achievement pairs splendidly with another significant milestone for Princess Cruises—the sale of an astounding 1,038,197 Margaritas from January 1, 2025, to January 7, 2026. The famed 24K Margarita has quickly become the cruise line's signature drink and favorite among guests, highlighting a successful collaboration with Pantalones Organic Tequila that started in October 2024.

Along with the excitement of breaking the record, co-founders of Pantalones, Camila and Matthew McConaughey, sent a congratulatory video message that reverberated through the ship, garnering loud applause from attendees.

The 24K Margarita, made with award-winning Pantalones Organic Blanco Tequila, Cointreau, Grand Marnier, and a special margarita mix served in a salted-rim glass, has become a must-try beverage across the fleet. The celebration of one million Margaritas also came just after the recent christening of Princess's newest ship, Star Princess, with the McConaughey couple serving as godparents and blessing the ship with a bottle of Pantalones Organic Tequila for good luck on its future voyages.

Sami Kohen, Princess Cruises Vice President of Food and Beverage, expressed the joy shared with guests, noting the effortless blend between Pantalones' brand ethos of joy and adventure and the onboard experience of Princess Cruises. The creation of unique cocktails paired with high-quality spirits reflects a commitment to creating unforgettable experiences at sea.

Guests can find Pantalones Organic Tequila in bars throughout the Princess fleet, included in premium beverage packages. The spirit is part of Princess Cruises' growing Love Line Premium Liquors Collection, which features other celebrity-led brands, positioning the cruise line as a pioneer in integrating high-quality, recognizable brands into its offerings.

Another highlight of the menu features cocktails created by Princess mixologist Rob Floyd, such as Pants on Fire and Fancy Pants Paloma, showcasing the brand's fun and approachable style. The roaming Pantalones Organic Tequila Custom Cart adds to the experience by delivering personalized cocktail experiences directly to guests throughout their voyage.

As Princess Cruises continues to innovate and elevate guest experiences, the stunning success of National Margarita Day and the sale of over a million Margaritas solidifies its position as a leader in the cruise industry, promising memorable moments for guests to cherish for years to come. Whether it’s a signature cocktail or the breathtaking voyage, each journey with Princess Cruises promises adventure, delight, and a touch of magic in every glass.

For further details, travelers can reach out to Princess Cruises through professional travel advisors or by calling 1-800-PRINCESS, or visit their official website, princess.com.