JAL Collaborates with NRI Digital to Launch MANYWHERE App for Regional Community Engagement

JAL and NRI Digital: Pioneering the MANYWHERE App

In a landmark collaboration, Japan Airlines (JAL) and NRI Digital have signed a basic agreement on February 20, 2026, to jointly develop a robust platform using the MANYWHERE app. This application aims to facilitate bi-regional living services, connecting individuals with communities across Japan.

The initiative is driven by a pressing need to visualize the population dynamics within regions, especially as local governmental and private organizations strive to enhance community engagement. This issue has significant implications for stakeholders as they adapt to the shifting landscapes shaped by bi-regional living arrangements.

The MANYWHERE app is designed to bridge this gap, making it easier for bi-regional residents not only to document their stays but also to receive personalized local experience offers tailored to their level of community involvement. Additionally, local municipalities and businesses can leverage this new platform to gain valuable insights into user engagement and activities, enhancing service delivery for community members.

JAL and NRI Digital have proactively engaged in validating the app's functionalities aimed at fostering bi-regional lifestyles. During the pilot program, they successfully illustrated vital metrics such as the duration of stays and consumption behaviors of bi-regional residents, thereby demonstrating the viability of incentive offerings associated with the app. Feedback from municipal participants and users was overwhelmingly positive, highlighting the app’s user interface, functionality, and practical applicability.

With the signing of this agreement, NRI Digital will participate in JAL’s bi-regional living support consortium—known as the Support Network for Bi-regional Living—with JAL serving as the secretariat. This consortium aims to commence active operations of the MANYWHERE services in the 2026 fiscal year. This collaborative effort will lay the groundwork for developing community-centric services informed by real-time user data.

Both JAL and NRI Digital have built a legacy of cooperation over the years, including the successful “Doko ka ni Mile” program, which promotes innovative human flow and engages the community in sustainable development practices. The companies recognize the importance of utilizing their collective expertise to create enriching encounters between individuals and communities, advancing not only personal well-being but also contributing to broader societal health.

The firms’ ongoing commitment to enhancing relationships and connectivity will shape an evolutionary approach to community engagement in Japan. Looking ahead, stakeholders can expect a steady stream of innovative updates and enhancements stemming from this partnership, positioning Japan as a role model for bi-regional living initiatives.

As they mark a decade of the “Doko ka ni Mile” program, both JAL and NRI Digital are poised to spearhead new transformations in regional empowerment and sustainable community interaction. By fostering deep ties between bi-regional residents and the communities they inhabit, they aim not only to enrich individual experiences but also to strengthen the fabric of society at large.

Stay tuned for further developments as these two giants in the aviation and digital sectors continue their pioneering journey to create lasting community connections through the MANYWHERE app.