#USA #Breast Cancer #Jersey City #G-SHOCK #GMAS2100PR

G-SHOCK's New Pink Ribbon Model GMAS2100PR: A Stylish Step Toward Breast Cancer Research

Casio America, Inc. has unveiled the highly anticipated Pink Ribbon Model GMAS2100PR, a remarkable addition to the G-SHOCK lineup, launching on October 1. As part of an initiative aimed at supporting breast cancer research, this limited-edition watch not only embodies style and resilience but also signifies a commitment to an important cause.

A Commitment to Change

For the fourth consecutive year, G-SHOCK has demonstrated its dedication to the Breast Cancer Research Foundation (BCRF) with a philanthropic gesture. This year, Casio America will donate $25,000 to BCRF, regardless of sales of the watch. This contribution supports BCRF's campaign, "Today's research. Tomorrow's cures," which emphasizes ongoing advancements in breast cancer research—translating scientific discoveries into real-world applications that save lives.

“Every G-SHOCK is designed to withstand any challenge, just like the resilience required for breast cancer research,” remarked Shermeen Greenmun, Vice President of Timepiece at Casio. The GMAS2100PR serves as a daily reminder of this commitment, combining style and purpose in one timepiece.

Eye-Catching Design

The GMAS2100PR stands out with its soft pink resin case and strap adorned with vibrant magenta accents. The watch features a pink ribbon on the dial, symbolizing its intention and support for breast cancer awareness. It comes beautifully packaged, further enhancing its special edition appeal.

Built on G-SHOCK's reliable Carbon Core Guard structure, the GMAS2100PR is designed for both style and functionality. Its compact design and shock resistance make it suitable for everyday wear while conveying a powerful message.

Impressive Features

This innovative model comes packed with features:

• - Shock resistance: Built to endure impacts
• - 200M water resistance: Ideal for daily use in various conditions
• - Super Illuminator LED Light: Ensures visibility in low-light environments
• - Worldwide Time: Supports 31 time zones and 48 cities + UTC
• - Stopwatch: Measures time to 1/100th of a second
• - Countdown timer and alarms: Up to 5 daily alarms available
• - User-friendly features: Hand shift function and 12/24-hour format
• - Battery life: Approximately 3 years

The Importance of BCRF

Since its inception in 1993, the BCRF has made remarkable strides in breast cancer research, leading to a 44 percent drop in breast cancer deaths. This progress is a testament to G-SHOCK's contributions, reinforcing the importance of sustained funding in scientific research. Currently, BCRF supports over 260 researchers across 17 countries and has invested a staggering $75.75 million in grants this year alone.

With the GMAS2100PR, G-SHOCK invites consumers not only to wear a stylish timepiece but also to become part of a broader movement. Throughout Breast Cancer Awareness Month, customers are encouraged to share their stories regarding the cause and to learn more about ongoing research through BCRF's platform.

Availability

Starting October 1, the Pink Ribbon Model GMAS2100PR will be sold for $110 at select retailers, including gshock.casio.com and the G-SHOCK Soho Store. This watch represents more than just a fashion accessory; it's a powerful ally in the fight against breast cancer. For details about G-SHOCK and its ongoing commitment to the Pink Ribbon initiative, head over to gshock.casio.com.

By purchasing the GMAS2100PR, you can wear your support proudly while playing a vital role in advancing groundbreaking research against breast cancer. Let’s make strides together and turn today’s research into tomorrow’s cures.