#South Korea #Seoul #K-Beauty #Dr.Althea #345 Relief

Dr. Althea's Remarkable Achievement in K-Beauty

K-Beauty giant Dr. Althea has reached a significant milestone by selling over 35 million units of its highly acclaimed 345 Relief Cream. This achievement not only signifies the brand's immense popularity across the globe but also reflects the trust that consumers have placed in its skin care solutions tailored for sensitive and compromised skin.

CEO Dong Hoon Lee expressed pride in this accomplishment, stating, "Surpassing 35 million units sold is a proud moment for Dr.Althea and a testament to the trust our global community places in our formulations." The brand's dedication to harnessing science-backed, effective products to meet the needs of sensitive skin is at the heart of this success.

Unveiling the Expanded 345 Relief Line

With growing consumer demand, Dr. Althea is excited to introduce an expanded 345 Relief Line. This line aims to offer a comprehensive skincare routine that not only soothes but also supports the maintenance of healthy skin. The newly launched products are as follows:

• - 345 Relief Cream: This beloved moisturizer, rich in the proprietary 345 Relief Complex™, combines a mix of blemish-care, nourishing, and soothing ingredients. It offers hydration and barrier support critical for blemish-prone and sensitive skin.
• - 345 Relief Serum: A lightweight yet powerful serum containing 10,000 ppm of Panthenol and Niacinamide. It is designed for daily use, moisturizing and rejuvenating skin for a balanced look.
• - 345 Relief Cream Mist: A refreshing mist featuring 60% rice bran water, which hydrates and comforts the skin instantly. Its unique two-layer formula combines the benefits of a toner and a cream.
• - 345 Relief Cream Mask: This concentrated treatment mask is enriched with 30% tea tree leaf water and a blend of skin-repairing ingredients for enhanced nourishment and care.
• - 345 Relief Spot Powder: A dual-layer treatment designed specifically for areas prone to blemishes. With 15% calamine powder, it effectively soothes while incorporating multiple sebum control ingredients.
• - 345 Relief Milky Cleansing Oil: The latest addition, designed to dissolve makeup and impurities swiftly. The cleansing oil protects the skin barrier during the cleansing process with its unique formula, featuring ferments and nourishing oils.

Expanding Global Reach

As Dr. Althea continues to broaden its global reach, the commitment to providing high-quality Korean skincare becomes more robust. Consumers in the U.S. can now access the 345 Relief Line through major retailers like Amazon, Ulta Beauty, and Olive Young.

About Dr. Althea

Founded in 2014, Dr. Althea is a pioneer in dermatology-inspired skincare, focusing on long-term recovery for sensitive skin and damage management. Its standout product, the 345 Relief Cream, has made a mark worldwide with over 35 million units sold, showcasing its effective formulation that caters to sensitive skin needs. Dr. Althea has been recognized with several prestigious awards, affirming its position in the beauty industry.

Conclusion

The launch of the 345 Relief Line marks an exciting chapter for Dr. Althea. It reflects the brand's proactive approach to catering to the skincare needs of its diverse global audience, further solidifying its status as a leader in the K-beauty market.