#Spiro #Experiential Marketing #EMIR

Spiro’s Groundbreaking Marketing Insights

In an era where customer experiences define brand loyalty, Spiro® has released the Experiential Marketing Impact Report (EMIR), a comprehensive study uncovering the critical linkage between live events and consumer purchasing behavior. Conducted with insights from over 2,000 U.S. consumers who attended tech and consumer packaged goods (CPG) events, this report sheds light on the true potential of experiential marketing.

Key Findings

The report outlines compelling data that demonstrates how live experiences can drive the sales funnel effectively:

1. Revenue Impact: An impressive 80% of tech event attendees and 93% of CPG event attendees reported making purchases from the brands they interacted with post-event. This highlights a clear and direct correlation between attending events and purchasing intent.

2. Trust Dynamics: The research indicates that attendees who left an event with an increased sense of trust towards the brand had a staggering 90% likelihood of making a purchase. Conversely, for those without that trust boost, purchase intent plummeted to 34%.

3. Engagement Effectiveness: Engaging and immersive experiences yielded 2.2 times greater brand recall compared to less interactive setups. This suggests that the manner in which brands engage their audiences significantly influences recall and, ultimately, buying decisions.

4. Quality Experience Matters: Attendees who categorize their experiences as