Massage Envy's Ongoing Support for Seniors Through GlamourGals Holiday Initiative

Supporting Senior Connections During the Holidays

In a heartfelt initiative aimed at reducing senior isolation, Massage Envy has announced its ongoing partnership with the GlamourGals Foundation for the fourth consecutive year. As the leading provider of massage services in the United States, Massage Envy is taking steps beyond just physical well-being by focusing on emotional connection, particularly during the often-lonely holiday season.

The Importance of Connection

Across the country, many seniors in care facilities face the holiday season without visitors. According to the National Center for Health Statistics, around 60 percent of seniors in care do not have visitors, making initiatives like My Dear Friend crucial. This program encourages participants to send handwritten holiday cards to brighten the days of seniors, reminding them that they are valued and remembered.

The My Dear Friend initiative, which GlamourGals has championed since 2000, aims to foster relationships between teenagers and seniors by facilitating meaningful conversations and offering complimentary beauty makeovers. This connection exudes positivity, bringing joy not only to seniors but also to the younger participants who learn invaluable lessons of empathy and compassion.

A Growing Commitment

This year, Massage Envy is making an impressive investment in the initiative with a donation of $20,500 to GlamourGals. However, the commitment doesn’t stop at financial support. The Massage Envy franchise network is rallying its employees, owners, and customers to create 25,000 handwritten cards, surpassing the previous year's total of 22,275 cards.

Todd Schrader, CEO of Massage Envy Franchising, articulated the brand's mission, stating, “We talk a lot about helping people feel their best, and that’s not limited to a massage or facial. Our franchisees and their teams live that mission in their communities every day.” He emphasized how this partnership amplifies their efforts to reach out to those who might otherwise feel neglected during the holidays.

GlamourGals’ CEO and Founder, Rachel Doyle, echoed this sentiment, remarking, “Connection is just a card away. Thousands of volunteers will send cards that bring light into the lives of older adults in care.” By working alongside Massage Envy, they are sharing a simple yet significant gesture that can make a world of difference.

Get Involved

Anyone interested in participating in this heartwarming initiative can visit GlamourGals’ website, where they can learn how to request a senior home address or even invite more senior communities to join the network and receive these treasured cards this holiday season. Together, through the written word, they can create connections that bring warmth and joy to seniors across the nation.

About Massage Envy and GlamourGals

Founded in 2002, Massage Envy originates from Scottsdale, Arizona, and has grown into a national franchisor with over 225 million services delivered across its massage and skincare offerings. Meanwhile, the GlamourGals Foundation has been dedicated to reducing elder loneliness through its intergenerational volunteer chapters. Their programming, including beauty makeovers and companionship, fosters real connections that boost the self-worth of elderly residents while providing leadership experiences for teens.

As the holiday season approaches, Massage Envy's commitment to social responsibility exemplifies how businesses can significantly impact their communities. With the My Dear Friend initiative, they are not only pampering clients but also extending care to those who need it the most, fostering a spirit of compassion and connection in a time that requires it the most.