Neonode Strengthens Leadership with New Appointment of President and CEO

Neonode's New Chapter with Daniel Alexus as President and CEO



Neonode Inc., a publicly traded company on NASDAQ under the symbol NEON, announced a significant leadership change on March 24, 2025. Daniel Alexus has been appointed as the new President and Chief Executive Officer, effective March 31, 2025. This strategic move comes at a critical juncture for Neonode as it aims to reshape its business model and enhance its profitability through innovative licensing strategies.

The Chairman of the Board, Ulf Rosberg, expressed optimism about the future of the company, stating, “Neonode is at a very important stage of its journey toward reshaping its business and becoming a profitable company focused on licensing proprietary technologies to leading suppliers and OEMs.” Rosberg emphasized the importance of Alexus’s track record in successful business leadership and technical expertise, which will be pivotal for Neonode's growth trajectory moving ahead.

In his own statement, Daniel Alexus indicated his enthusiasm for joining Neonode, highlighting the opportunity to work closely with the team and board to accelerate the company’s growth. The new CEO expressed admiration for Neonode’s technological platforms and the engineering skills that the company possesses, viewing these elements as key drivers of future success.

With over a decade of experience at Ericsson, where he held senior roles including Executive and Global Head of Innovation, Alexus brings an in-depth understanding of technology and innovation management. His experience from 2010 to present, including founding Ericsson ONE—an innovation accelerator—positions him well to lead Neonode in its quest for commercial success and sustainable growth. Alexus holds a Master of Science degree in Engineering Management from KTH Royal Institute of Technology in Stockholm, further reflecting his commitment to advancing technological solutions in business contexts.

As Neonode embarks on this new journey under Alexus’s leadership, the focus will be on fostering a culture of innovation and ensuring that the company's technology is leveraged to its fullest potential. The team aims to create lasting value for not only its customers but also employees and shareholders alike. The future looks promising for Neonode as it continues to navigate the evolving tech landscape with a renewed vision and strong executive leadership.

For further inquiries regarding this leadership transition and its implications for Neonode, interested parties can reach out to Fredrik Nihlén, the Interim President and Chief Executive Officer, via email at fredrik.nihlen@neonode.com or phone at +46 703 97 21 09.

With Daniel Alexus at the helm, Neonode's strategic direction is set to evolve, as the company looks to capitalize on its core competencies and enhance its position in the market. The road ahead is poised to be one of innovation, growth, and renewed focus on delivering value through technology licensing and partnerships with leading suppliers and OEMs.

Topics General Business)

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