#USA #London #ELFBAR #LOST MARY #Heaven Gifts

Heaven Gifts Unveils 2024 Sustainability Report

Heaven Gifts, a leader in the vaping industry, has recently released its 2024 Sustainability Report, showcasing notable achievements across several key areas. The report details significant advancements in sustainable business practices, ethical governance, product safety, climate action, employee wellness, and community engagement.

Major Milestones in Sustainability

In a remarkable achievement, the company scored 70 in its first evaluation by EcoVadis, a recognized global sustainability rating platform, surpassing 90% of companies assessed worldwide. Heaven Gifts, which owns prominent vaping brands ELFBAR and LOST MARY, reflects its commitment to responsible industry practices through this evaluation.

Dedication to Compliance and Self-Regulation

Heaven Gifts emphasizes integrity and self-regulation as it expands internationally. In October 2024, the company established an Advisory Council in the UK, which includes experts from various sectors to provide strategic guidance for sustainable and compliant growth. Additionally, Heaven Gifts was the first in the industry to sign the IBVTA Code of Conduct, underscoring its dedication to accurate flavor descriptions and minimizing appeal to unintended user groups.

Following principles of responsible marketing and sales, Heaven Gifts has introduced a licensing system for retailers, currently under legislative consideration in the UK. The company has also pushed for standardized packaging and flavors to stay ahead of evolving regulatory landscapes.

Their vape recycling program, "GreenAwareness," has successfully collected nearly 240,000 used vape devices in the UK alone, weighing a total of 7 tons.

Product Safety Priority

In 2024, Heaven Gifts invested 40 million RMB in its Innovation Laboratory, now spanning 3,000 square meters and equipped with over 350 facilities and a staff of approximately 100 experts. This laboratory conducts testing per global safety standards, covering harmful and potentially harmful components, hazardous substances in electronics, and chemical regulations.

The company and its flagship brands have consistently maintained industry leadership by adopting safer ingredients for their e-liquids and exploring more reliable materials to enhance product quality. They employ a comprehensive risk assessment that evaluates 281 factors, including electronic liquids, aerosol properties, and device materials.

Innovatively, the design of ELFBAR 600V2 enhances modularity for easier recycling, while LOST MARY packaging has reduced plastic use by an average of 10 grams per moderate size package.

Verified Carbon Footprint

Heaven Gifts aims to become a better corporate citizen. This journey commenced in 2024 with their Climate Action White Paper, outlining a roadmap guided by the Science-Based Targets initiative (SBTi). The company targets carbon-neutral operations by 2035 for scopes 1 and 2, and achieving net-zero emissions across its entire value chain by 2050.

Inline with ISO 14067, they implemented lifecycle assessments to quantify the carbon footprint of five core products. This effort identifies potential carbon reduction opportunities from sourcing and manufacturing to consumption and waste disposal.

Notably, the ELFBAR ELFA became the industry’s first pre-filled capsule kit to be certified under ISO 14067. Heaven Gifts also introduced a new functional unit, "number of puffs over the product lifecycle," to standardize emission benchmarking.

Global Talent Attraction and Social Responsibility

Under its "Miracles of Tomorrow" Guardians Program, Heaven Gifts integrates social influence into its operations. They have undertaken various initiatives centered on environmental protection, community development, and employee volunteerism.

From 2022 to 2024, the company invested nearly 8 million RMB in public welfare, allocating 5.96 million to improve community infrastructure and 2 million for ecological protection and restoration. Approximately 1,000 employees contributed 772.5 hours to environmental protection and community support efforts.

About Heaven Gifts

Founded in 2007, Heaven Gifts was among the first proprietors and manufacturers of vaping products, focusing on atomizing solutions. From 2018 to 2021, the company strategically transitioned from a commercial platform to a brand owner, introducing globally recognized vaping brands like ELFBAR and LOST MARY. Currently, Heaven Gifts and its harm reduction products are available in about 100 markets and support over 50 million adult users in their smoke cessation journeys.