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Bolt's Exciting Entry into Gaming with Playfinity

In a significant move to bridge the gap between retro gaming and modern commerce, Bolt, a leading provider of checkout and payment solutions, has formed a strategic partnership with Playfinity. This collaboration aims to enhance in-game commerce experiences across a broad array of iconic Japanese game titles, such as Lode Runner, Ring King, and Zanac. By integrating Bolt's advanced payment infrastructure into these beloved franchises, both companies are set to revolutionize how players interact with games and make purchases.

A Transformative Partnership

Announced on January 22, 2026, the partnership invites gamers worldwide to enjoy seamless in-game purchasing, subscriptions, and localized payment options, showcasing Bolt’s expansion into the gaming industry. Kentaro Yamanaka, the CEO of Playfinity, expressed his enthusiasm, stating, "This partnership is about honoring the past while building the future. These games are cultural treasures in Japan and beloved around the world. With Bolt, we now have the infrastructure to bring them to a new generation, globally, instantly and beautifully."

Enhancing Player Experience

Through this collaboration, Bolt’s commerce platform is set to be embedded directly into hundreds of game titles. Playfinity, known for its expert access to game and intellectual property rights in Japan, will utilize Bolt's functionalities to allow players to enjoy smooth transactions that fit within their gameplay experiences. This merger not only unlocks new revenue streams for game publishers but also ensures that players can engage with their favorite titles in a more modern fashion.

Ryan Breslow, Founder and CEO of Bolt, emphasized the critical need for a more integrated commerce layer in gaming, noting that, "Gaming has global scale, deeply engaged audiences, and decades of valuable IP, but the commerce layer has lagged behind how people actually play and pay today."

Playfinity's Unique Offerings

Playfinity isn’t a newcomer to the gaming scene. As a global leader in skill-based and retro games, it boasts an impressive track record which includes developing over 100 unique skill-based games, owning the distribution rights to more than 1,500 mobile game apps, and a robust pipeline of partnerships with over 30 major publishers. With more than 1,000 titles already re-released for modern platforms, Playfinity is well-equipped to elevate the commerce side of gaming through this collaboration.

Features and Benefits

With the integration of Bolt's solutions, players will experience:

• - One-click Purchases and Subscriptions: A streamlined process for buying in-game items and subscriptions without hassle.
• - Global Distribution with Localized Payments: Seamless purchasing capabilities that cater to various currencies and regional payment preferences.
• - Innovative Monetization Models: Allowing publishers to explore new revenue opportunities.
• - Cross-title Identities and Wallets: A unified identity for players across different titles rounds out the experience, making interactions smoother.
• - Brand Integrations: Incorporating commerce directly into gameplay associated with beloved brand collaborations.
• - A Modern, Compliant Framework: Supporting skill-based gaming with a robust compliance structure.

The Future of In-Game Commerce

By pioneering a more integrated payment solution in the gaming sector, this partnership sets a practical precedence for how traditional gaming titles can adapt and thrive in an increasingly digital marketplace. The initiative not only revitalizes classic game IPs but also empowers publishers by providing them with the means to monetize these titles effectively and sustainably.

As this venture progresses, both Bolt and Playfinity are positioned to play a crucial role in shaping the future of in-game commerce, creating an engaging digital environment that appeals to current gamers while attracting new audiences. In essence, they are not just preserving classic games; they are enhancing them for a modern global audience, ensuring these treasures remain relevant and accessible for years to come.

To remain updated on the latest in game industry innovations, visit Bolt's website for more insights on their evolving payment technologies and strategic partnerships.