C4 Energy Boosts Its Presence as Official Energy Drink of the New York Knicks

In a significant move that highlights the partnership between sports and health beverages, C4 Energy® has been designated the Official Energy Drink of the New York Knicks. Announced on February 4, 2025, by Madison Square Garden Sports Corp. (NYSE: MSGS), this multi-year agreement marks an exciting chapter for both the brand and the basketball team, which holds a rich history in the NBA.

C4 Energy, known for being one of the fastest-growing energy drink brands in the United States, is poised to leverage this collaboration for increased visibility among sports enthusiasts. As part of the agreement, fans will see C4 Energy prominently displayed through digital signage in Madison Square Garden, particularly during non-nationally televised regular season home games. The courtside LED displays will not just be a staple of the arena; they will also feature virtual advertisements on MSG Networks during the season's broadcast, providing an avenue to engage with fans watching from home.

Jamaal Lesane, the Chief Operating Officer of MSG Sports, expressed enthusiasm about welcoming C4 Energy into the Knicks family, emphasizing the brand's rapid growth and shared values—creating a promising outlook for the partnership. "C4 Energy's reputation suits the Knicks not only because of our shared dedication to excellence but also as a means to engage fans, wherever they may be," he stated.

Robert Zajac, the Chief Marketing Officer of Nutrabolt®, echoed these sentiments, stating that their goal is to expand their reach in professional sports while ensuring the commitment to high-quality, NSF Certified for Sport ingredients. This showcases Nutrabolt’s dedication to providing not just energy, but focused energy that athletes and active individuals require.

Moreover, C4 Energy will also receive prominent placement on the Seventh Avenue LED marquee sign outside Madison Square Garden, further solidifying its standing in one of the most recognized sports venues in the world. This strategic visibility aims to captivate the Knicks' passionate fanbase and bring the energy that the iconic arena embodies.

Madison Square Garden Sports Corp. manages professional sports assets that include the New York Knicks and the New York Rangers, along with other affiliated teams, making C4 Energy's inclusion not just a marketing win, but a synergistic relationship with a leading player in the sports industry.

With Nutrabolt’s established history of delivering performance-oriented products like C4®, XTEND®, and Cellucor®, fans can expect a memorable partnership that promotes wellness in conjunction with the riveting environment of NBA games. As C4 Energy gears up for this collaboration, it anticipates empowering the Knicks’ fanbase, putting energy and vitality at the forefront of their spirited support throughout the basketball season.

Fans can look forward to numerous events and promotional activities that C4 Energy and the New York Knicks will unveil as the partnership evolves, promising an energetic and engaging experience both on and off the court.

This partnership not only speaks volumes about C4 Energy's dedication to health and quality but highlights the blurring lines between sports entertainment and health management. With the Knicks' storied history and rising energy drink, the future looks bright—and energized—for both parties involved.

Topics Sports)

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