New Norwex Survey Uncovers Cleaning Trends Among North Americans in 2025

Cleaning: A Guilty Pleasure for North Americans



In an age where home cleanliness is equated with tranquility, a recent survey conducted by Norwex shines a light on the motivations behind cleaning habits in North America. The results, which encompassed responses from both U.S. and Canadian adults, indicated that approximately 52% of respondents genuinely enjoy cleaning their homes. Surprisingly, this chore is not merely a necessity—many find it therapeutic, with around 44% admitting they tidy up as a means to relieve stress.

The Importance of Cleaning Products


Notably, while personal satisfaction is a key motivator, the products used in the cleaning process hold equal importance. The survey revealed that an overwhelming 73% of participants regard

Topics Consumer Products & Retail)

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