Exploring the Link Between Income Levels and Image App Awareness in Japan

In a fascinating study by POISHA, an image sharing and reward app managed by Advann Co., the relationship between income levels and awareness of image and editing applications was meticulously explored. Conducted from June 1 to August 31, 2025, this survey targeted 3,027 individuals across various demographics in Japan.

Key Highlights of the Survey

The findings from this research reveal several intriguing points regarding the awareness of image apps, which are crucial for understanding consumer behavior in the digital age:

1. Overall Awareness: Approximately 30% of respondents confirmed that they were aware of major image applications available in the market today. This statistic indicates a critical gap in familiarity among potential users, a trend that those in the app development arena should consider addressing.

2. Least and Most Aware Groups: Among those making less than 2 million yen annually, awareness was notably low at just 27.1%. Conversely, individuals earning between 6 to 8 million yen exhibited the highest awareness at 38.1%. Surprisingly, those earning over 8 million yen showed a dip in awareness at 32.3%, contradicting the assumption that higher income correlates with greater awareness.

3. Asset Impact: The survey also scrutinized how personal assets affected awareness levels. The group with assets between 3 to 5 million yen demonstrated the highest recognition, while those with assets under 1 million yen had the lowest at 28.9%.

4. Recognized Apps: Among the various applications analyzed—such as SNOW, LINE Camera, and Pinterest—SNOW led with an impressive 50.88% recognition rate. This suggests that certain apps are adept at capturing a wide user base across different income slabs and age groups.

Implications of the Findings

The study indicated that while there is a noticeable correlation between income brackets and the familiarity with image apps, the relationship is not as straightforward as one might expect. For instance, the decrease in awareness among higher earners challenges the presumption that affluent individuals are more engaged with digital tools and platforms.

The data could prove beneficial for marketing strategies targeting different demographics, ensuring users at all income levels feel included and informed about available applications. Moreover, understanding the specific needs and preferences of these varying income groups could serve as a roadmap for app developers in creating tailored engagement strategies.

About POISHA

POISHA offers users an engaging platform where they can post their own photos, engage with others' content, and earn points by interacting with a community. With an increasingly natural and unedited approach to sharing images, it aligns well with the rise in authentic social media interactions observed in recent years. Users can effortlessly accumulate rewards while enjoying the experience of sharing visually representative snippets of their lives.

Conclusion

As the digital landscape continues to evolve, understanding how different income levels affect user behavior and engagement with image editing apps like POISHA will be vital for developers and marketers alike. This survey underscores the need for comprehensive strategies that cater to a diverse audience, ultimately enriching user experiences across the board.