Coca-Cola and Star Wars Unite to Celebrate Fandom's Power
In an exciting new collaboration, Coca-Cola® and Disney have announced “Coca-Cola x Star Wars: Refresh Your Galaxy,” a campaign that celebrates the unifying power of fandom across generations and galaxies. This partnership, building on Coca-Cola's 70-year relationship with Disney, showcases the inspiring essence of the Star Wars fandom, encouraging fans to create and cherish meaningful connections. The campaign features limited-edition Coca-Cola cans and bottles adorned with beloved Star Wars characters, enriching the experience with creative content and an innovative augmented reality (AR) feature.
The initiative aims to resonate deeply with fans worldwide, utilizing a multifaceted approach that includes engaging television ads, vibrant digital content, and creative outdoor activations. According to Islam ElDessouky, Coca-Cola's Global Vice President of Creative Strategy and Content, this collaboration is not merely about merging two iconic brands but about celebrating the passion and strength of the Star Wars community, which has always fostered joy and human connection.
Mindy Hamilton, Senior Vice President of Global Marketing Alliances at The Walt Disney Company, echoed this sentiment, stating that the collaboration aims to honor fans. She emphasized Star Wars’ cultural impact, attracting millions of devotees from various demographics, making the campaign a heartfelt tribute to their passion. The new creative elements are set against the backdrop of cinemas, a vital cultural touchpoint for Star Wars and Coca-Cola fandom alike, allowing the campaign to capture the cinema's magic and the essence of the stories that resonate within this community.
Consumers can look forward to collecting one of the 21 unique designs featuring famous characters from the Star Wars universe, available for purchase in select European markets. As fans enjoy a refreshing Coca-Cola, they can also engage with the products through AR experiences. By scanning the Coca-Cola cans or advertisements, users will be unlocked into the digital realm, where they can provide interactive content, like transforming a personal video into a holographic broadcast reminiscent of Star Wars/
The collectible series includes characters such as Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, and Kylo Ren, along with zero-sugar variations featuring Darth Vader, Yoda, and Princess Leia, among others. Special designs will also be exclusively available at Disney theme parks, including characters such as The Mandalorian and Grogu, offering fans limited-time collectibles and an opportunity to feel even closer to the Star Wars saga.
With the campaign scheduled to launch in September, fans across Europe are invited to immerse themselves in “Coca-Cola x Star Wars: Refresh Your Galaxy” and partake in the excitement of collecting and sharing AR-based messages of empowerment and community spirit. The campaign was developed by WPP Open X, led by Ogilvy, with additional support from EssenceMediacom and Hogarth, collaborating closely with Disney Corporate Alliances and momentum.
For Coca-Cola, this partnership aligns with their broader goals of spreading joy, connection, and impactful community engagement. The company continuously evolves its product offerings, including introducing reduced-sugar options and innovative beverages, while also pursuing sustainability initiatives to uplift communities globally. With over 700,000 employees worldwide, Coca-Cola is dedicated to creating economic opportunities and enriching the lives of individuals across various cultures.
To learn more about the exciting developments from Coca-Cola, fans can visit their official site and follow their channels for updates, and enjoy the enriched experience awaiting fans of all ages as they celebrate the beloved universes of Coca-Cola and Star Wars together.
The initiative aims to resonate deeply with fans worldwide, utilizing a multifaceted approach that includes engaging television ads, vibrant digital content, and creative outdoor activations. According to Islam ElDessouky, Coca-Cola's Global Vice President of Creative Strategy and Content, this collaboration is not merely about merging two iconic brands but about celebrating the passion and strength of the Star Wars community, which has always fostered joy and human connection.
Mindy Hamilton, Senior Vice President of Global Marketing Alliances at The Walt Disney Company, echoed this sentiment, stating that the collaboration aims to honor fans. She emphasized Star Wars’ cultural impact, attracting millions of devotees from various demographics, making the campaign a heartfelt tribute to their passion. The new creative elements are set against the backdrop of cinemas, a vital cultural touchpoint for Star Wars and Coca-Cola fandom alike, allowing the campaign to capture the cinema's magic and the essence of the stories that resonate within this community.
Consumers can look forward to collecting one of the 21 unique designs featuring famous characters from the Star Wars universe, available for purchase in select European markets. As fans enjoy a refreshing Coca-Cola, they can also engage with the products through AR experiences. By scanning the Coca-Cola cans or advertisements, users will be unlocked into the digital realm, where they can provide interactive content, like transforming a personal video into a holographic broadcast reminiscent of Star Wars/
The collectible series includes characters such as Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, and Kylo Ren, along with zero-sugar variations featuring Darth Vader, Yoda, and Princess Leia, among others. Special designs will also be exclusively available at Disney theme parks, including characters such as The Mandalorian and Grogu, offering fans limited-time collectibles and an opportunity to feel even closer to the Star Wars saga.
With the campaign scheduled to launch in September, fans across Europe are invited to immerse themselves in “Coca-Cola x Star Wars: Refresh Your Galaxy” and partake in the excitement of collecting and sharing AR-based messages of empowerment and community spirit. The campaign was developed by WPP Open X, led by Ogilvy, with additional support from EssenceMediacom and Hogarth, collaborating closely with Disney Corporate Alliances and momentum.
For Coca-Cola, this partnership aligns with their broader goals of spreading joy, connection, and impactful community engagement. The company continuously evolves its product offerings, including introducing reduced-sugar options and innovative beverages, while also pursuing sustainability initiatives to uplift communities globally. With over 700,000 employees worldwide, Coca-Cola is dedicated to creating economic opportunities and enriching the lives of individuals across various cultures.
To learn more about the exciting developments from Coca-Cola, fans can visit their official site and follow their channels for updates, and enjoy the enriched experience awaiting fans of all ages as they celebrate the beloved universes of Coca-Cola and Star Wars together.
Topics Entertainment & Media）
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