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Wrapbook Acquires Cinapse: A Game-Changer in Entertainment Production

In a significant move for the entertainment industry, Wrapbook, a prominent payroll and production accounting platform, has officially acquired Cinapse, a modern scheduling platform tailored for film and television productions. This acquisition marks a pivotal shift toward integrating financial workflows with production scheduling, enabling a more connected and efficient back office environment for entertainment professionals.

Historically, scheduling and production finances have largely functioned in isolation. Yet, every critical decision in a production—be it budget, crew allocation, or delivery timelines—begins with the schedule. Recognizing this gap, Wrapbook's acquisition of Cinapse seeks to bridge this divide, allowing for a seamless flow from planning to financial execution.

The Need for Integration

As production teams navigate the complexities of filmmaking, the push for unifying creative and financial workflows is stronger than ever. Productions are now expected to not only produce high-quality content but also manage costs effectively. This means finding efficient ways to align planning, budgeting, and delivery practices.

Cinapse has been trusted by major studios, processing over $6 billion in productions including hit shows like Euphoria, The Boys, Shrinking, Outer Banks, and High Potential. Its reputation as a leader in managing complex multi-unit productions is well-earned, with companies like Netflix, Disney, and Paramount relying on its innovative capabilities.

A Shared Vision for the Future

Herman Phillips, Co-Founder and CEO of Cinapse commented, "Cinapse and Wrapbook share a vision for how modern productions should operate—fully connected, collaborative, and efficient. Together, we're creating a streamlined system that integrates scheduling, budgeting, and payroll from start to finish." This sentiment emphasizes the collaborative spirit that both companies embrace as they merge their strengths.

Ali Javid, CEO and Co-Founder of Wrapbook, affirmed this by stating, "The acquisition is not just about expansion; it’s about integrating essential workflows to redefine production management. The goal is to create an environment where production teams can track every dollar and enhance their creative process effectively.”

Features of the New Unified System

Cinapse is engineered specifically for the demands of modern film and TV production. It simplifies multi-unit scheduling, allowing for real-time collaboration among teams, which is crucial in high-stakes environments where time and coordination can be challenging. The software represents a significant departure from outdated systems like Movie Magic Scheduling, which many in the industry still utilize.

As Wrapbook includes former Cinapse leaders Herman Phillips as Director & GM of Scheduling and François Van der Merwe as a Senior Engineer to their team, it’s clear that this acquisition is set to lead to transformative improvements in production planning and finance. Together, the unified platform will empower Assistant Directors and producers with tools necessary to regain control over creative, time, and budget considerations.

The Vision of Wrapbook

Wrapbook’s overarching objective is to create a connected production environment that optimizes the back office. By combining payroll and accounting capabilities with advanced scheduling technologies from Cinapse, the company aims to provide studios with a comprehensive ecosystem that removes silos and invites collaboration across departments.

The use of AI in Wrapbook’s operations is also noteworthy. It enhances data integrity while expediting processes, ensuring production teams can work seamlessly without the hindrances of legacy systems. This not only boosts productivity but also fosters confidence among teams, allowing them to run smoother and more profitable productions.

Conclusion

As Wrapbook and Cinapse join forces, the entertainment industry looks toward a future of innovation and efficiency. The integration of financial and scheduling processes will fundamentally change how productions operate, ensuring that creativity is paired with fiscal responsibility. With these developments, both companies are poised to redefine the landscape of film and television production making it a remarkable era for the industry.

This strategic acquisition heralds a new chapter in entertainment production, one that emphasizes the importance of interconnectedness in a world where every second and cent counts.