Blood Cancer United Unveils New Campaign and Identity to Elevate Awareness

Blood Cancer United: A New Era in Blood Cancer Awareness

After more than a decade without a national advertising campaign, Blood Cancer United—formerly known as The Leukemia & Lymphoma Society (LLS)—has launched a bold new initiative to raise awareness and support for blood cancer patients. This groundbreaking campaign comes just in time for Blood Cancer Awareness Month and highlights the organization’s new name and branding strategy aimed at building a community for those affected by blood cancer.

A Fresh Identity

As Blood Cancer United introduces its new identity, it encourages patients to focus on more than just their diagnosis. The campaign emphasizes that every individual battling blood cancer has dreams to pursue, loved ones to cherish, and stories to share. As stated by Lynn Godfrey, Senior Vice President and Chief Experience Officer, the mission is not only to treat cancer but to honor the unique journeys of each patient and the experiences that shape their lives.

Campaign Goals

The campaign sets an ambitious goal: by 2040, Blood Cancer United aims to provide patients with an additional one million years of life. This target signifies the organization’s commitment to enhancing the quality of life for those battling blood cancers through greater access to resources, treatments, and support systems. Dr. E. Anders Kolb, President and CEO, emphasizes the importance of connecting with patients to manage their treatment options effectively while advocating for comprehensive policy changes that ensure equitable care.

Why Awareness Matters Now More Than Ever

Given the rising costs of healthcare and barriers to effective treatments, increasing awareness surrounding blood cancers has become paramount. Dr. Kolb states, “Dealing with blood cancer is a significant challenge for patients and their families, and current obstacles amplify these difficulties.” Blood Cancer United is dedicated to improving access to essential resources, allowing patients and their families to navigate their journeys with better support.

More Than Just a Diagnosis

In collaboration with the award-winning creative agency Invisible Man, Blood Cancer United is rolling out an integrated advertising campaign that showcases the many facets of life beyond a blood cancer diagnosis. This initiative seeks to resonate deeply with patients by highlighting that they are much more than their illness. The campaign also raises awareness on the over 100 types of blood cancer, which currently lack sufficient detection and prevention methods.

The Emmy-winning journalist and advocate Suleika Jaouad has joined the campaign, sharing her perspective as a blood cancer survivor. “Feeling seen, cared for, and connected is crucial,” Jaouad states, emphasizing the psychological support that Blood Cancer United strives to provide.

A Comprehensive Experience

The campaign will unfold nationwide across television, digital platforms, social media, outdoor advertising, and public relations initiatives, ensuring maximum visibility. Each interaction point with the new brand—from the revamped website to events and fundraising activities—has been redesigned to resonate with and engage the community more inclusively.

Get Involved

Blood Cancer United invites everyone to engage by visiting BloodCancerUnited.org to share their stories, volunteer, or donate. Every contribution made helps ensure that no one faces blood cancer alone, reinforcing the organization’s unwavering commitment to community and support.

About Blood Cancer United

Established in 1949, Blood Cancer United is the world's largest non-profit organization focusing on the support, research, and advocacy of patients affected by blood cancer. Since inception, the organization has continually adapted and evolved to serve over 100 types of blood cancers, including leukemia, lymphoma, myeloma, and more. With over $1.8 billion invested in clinical research, Blood Cancer United remains at the forefront of increasing survival rates and advocating for accessible healthcare.

For assistance and more information, contact Blood Cancer United at (800) 966-4572 during weekdays from 9 AM to 9 PM EST. Connect with the organization on social media platforms such as Facebook, Instagram, LinkedIn, and TikTok.