#USA #Boston #Corporate Strategy #RepTrak #Reputation Data

RepTrak Unveils the 2025 Global RepTrak® 100 Most Trustworthy Companies

On April 4, 2025, the RepTrak Company, a leader in reputation data and insights, published its annual Global RepTrak (GRT) 100 report. This prestigious document ranks the 100 most reputable companies worldwide, utilizing advanced reputation monitoring software to gather data from 211,000 survey responses across 14 major economies.

The latest report highlights a continued upward trend in global reputation scores, marking the second consecutive year of improvement. The overall reputation score rose by 0.7 points to a strong 74.5, showcasing resilience despite numerous global elections, ongoing economic turmoil, and geopolitical conflicts that have characterized the past year. Typically, crises result in considerable fluctuations in corporate reputations; however, the 2025 GRT data illustrate a striking resilience against external disturbances.

Mark Sonders, CEO of RepTrak, commented, "This year's findings mark a turning point in how companies build and implement their reputation strategies. In an era of persistent disruption, the top 100 companies excel not by avoiding challenges but by responding with clarity, consistency, and cultural relevance. They have earned their reputation not just through words but by backing their statements with actions, effectively catching the attention of their stakeholders."

The report explores shifts in public perception regarding businesses over the past year. Noteworthy trends include a marked increase in initiatives focused on behavior and corporate citizenship, with all seven reputation drivers receiving strong ratings. Moreover, stakeholders have shown a heightened willingness to invest, reflected in record-high brand scores driven by authentic communication that resonates culturally with diverse audiences.

For access to the full report, the 2025 Global RepTrak 100, visit www.reptrak.com/globalreptrak.

About RepTrak

Founded in 2004, the RepTrak Company is the foremost provider of reputation data and insights, serving as a benchmark for companies to gain competitive advantages. Through predictive insights, RepTrak helps subscribers secure corporate value, optimize ROI, and enhance their positive social impact. The company integrates advanced measurement data with dedicated reputation advisors, providing actionable analyses that align corporate objectives with stakeholder sentiments across global markets and various industries.

With the world’s largest database for reputation benchmarking, RepTrak collects over a million business ratings annually, utilized by CEOs, board members, and executives in more than 60 countries. For more information, visit www.reptrak.com.