#Thailand #Bangkok #AnyMind Group #AnyLive #Rider Insurance

Introduction

Rider Insurance Broker, a Thailand-based insurance intermediary, is revolutionizing its information delivery through the integration of AnyMind Group's innovative AI-driven live commerce platform, AnyLive. This initiative aims to enhance the understanding of insurance products among consumers and streamline information dissemination.

Background

The insurance landscape often poses challenges for consumers, especially when it comes to understanding complex insurance products. Recognizing the need for clear communication, Rider Insurance Broker sought to utilize advanced technologies to better educate its customer base. Traditional methods were proving inadequate for reaching and informing a diverse audience effectively.

The Role of AnyLive

Unlike conventional live commerce platforms that primarily focus on sales, Rider Insurance Broker's strategy emphasizes increasing awareness and providing crucial information through AnyLive. By creating an AI avatar modeled after the company's CEO, Panawat Kurmapirak, they conducted a live broadcast on Facebook Live that focused on supplemental medical insurance products. This innovative approach allowed them to engage with viewers in real-time, maintaining a continuous broadcasting system to ensure consumers had easy access to necessary information.

Major Achievements

Expanding Reach

Between December 17, 2025, and January 7, 2026, Rider Insurance Broker executed over 200 hours of live broadcasts, garnering more than 1,000 organic viewers within just 12 hours of their initial transmission.

Efficiency Improvements

The use of the AI avatar allowed the company to extend its information dissemination efforts to an average of more than nine hours a day. This not only enhanced the information-sharing capacity but also eased the operational burden on the internal team, leading to a more efficient structure.

Promoting Consumer Understanding

The initiative has created an environment where consumers can easily grasp the complexities of insurance products. This effort is anticipated to facilitate quicker and more effective purchasing decisions by enhancing consumer comprehension.

Statements from Leadership

Dr. Panawat Kurmapirak, CEO of Rider Insurance Broker

"Introducing AI-driven live broadcasts marks a significant shift in the mindset of both consumers and marketers within the insurance sector. Today's consumers seek easily accessible content that adds convenience to their lives. We must adapt to this demand, focusing on delivering transparent and comprehensible information about our offerings. Leveraging technology with well-defined objectives will enable us to create value through this initiative moving forward."

Takahiko Iwabuchi, Country Manager of AnyMind Group Thailand

"We are thrilled to support Rider Insurance Broker in this innovative endeavor. This initiative is the first significant deployment of AnyLive in the insurance industry, which presents tremendous potential for future developments. We will continue to evolve our technology to create exciting and innovative experiences for both brands and consumers."

About Rider Insurance Broker

Rider Insurance Broker is committed to providing multiple insurance options for consumers seeking enhanced coverage. The company is dedicated to maintaining high standards of reliability and transparency in its operations, having attained the international ISO/IEC 27001:2022 certification pertaining to information security management systems.

About AnyLive

AnyLive is an AI-powered live commerce platform that offers real-time multi-language broadcasts through AI-generated avatars, allowing brands to reach diverse audiences across various platforms simultaneously. By minimizing costs and enhancing performance through AI-driven analytics, AnyLive supports sustained sales growth.

About AnyMind Group

Established in 2016 in Singapore, AnyMind Group operates across 15 countries, providing a comprehensive range of solutions that encompasses both online and offline sales processes. The group supports business growth for brands through an integrated approach to data and operations, showcasing its commitment to innovation and market leadership.