TOTO WASHLET Hits a Home Run as Chicago White Sox Team Up for Memorable Event

From the Clubhouse to the Ballpark: TOTO WASHLET Makes Major League Debut

On July 26, 2026, TOTO proudly steps into the spotlight as the presenting sponsor of the Chicago White Sox's highly anticipated Munetaka Murakami 'First Major League Home Run' Bobblehead Day at Rate Field. This exciting event is not just a celebration of baseball but also marks TOTO's inaugural foray into Major League Baseball sponsorships, a significant milestone in the brand's journey towards enhancing personal hygiene experiences for fans.

The partnership ignited from an interesting request by Munetaka Murakami himself—a bidet for the White Sox clubhouse to continue his daily routine from Japan. Responding to his needs, the White Sox reached out to TOTO, revealing an opportunity that marries sports culture with innovative personal care. The limited-edition bobblehead, featuring Murakami and a representation of TOTO WASHLET, serves as a collectible item for the first 15,000 attendees on this special day, establishing a tangible connection between the fans and the hygienic excellence that TOTO offers.

Bringing WASHLET to Baseball Fans

TOTO’s presence will be felt throughout Rate Field, starting with the WASHLET Mobile Showroom at Gate 5. This interactive experience invites fans to explore TOTO's innovative products, including hands-on demonstrations of their advanced WASHLET bidet seats and smart toilets. The White Sox fan experience is redefined as attendees witness firsthand the groundbreaking technology behind these cutting-edge personal care solutions.

The featured WASHLET S7A electronic bidet seat not only boasts warm-water cleansing and advanced EWATER+ technology but also demonstrates TOTO's commitment to improving hygiene in the modern era. This product, now integral to daily life in the White Sox clubhouse, provides an elevated experience for players and a glimpse into Japanese culture and innovation for fans.

Celebrating Innovation and Excellence

The excitement surrounding this event is augmented by ceremonial festivities, including a first pitch thrown by Taro Muroi, CEO of TOTO USA, adding a ceremonial feel to the day's activities. Both TOTO and the White Sox see this partnership as an opportunity to educate the public on personal hygiene and the superior quality of TOTO products, taking steps to change how hygiene is perceived in America.

As fans chant and cheer, they will have every chance to engage with the WASHLET technology through various activations set in place at the ballpark. A connection between a premier sports team and a global leader in bathroom solutions sets the stage for numerous discoveries and discussions around personal hygiene, as TOTO WASHLET bidet seats occupy the core of the White Sox clubhouse.

In the days leading up to this game, TOTO and the White Sox place great emphasis on personal connections to lifestyle choices. For companies thinking ahead, this sponsorship represents more than branding; it embodies an authentic connection that links Japanese culture with baseball in Chicago—a true cultural exchange that invites fans into a more thoughtful relationship with their personal care routines.

A Lasting Impression

As thousands of fans enter Rate Field to commemorate Munetaka Murakami's historic achievement, they will leave with more than a bobblehead. They will walk away with a redefined understanding of personal hygiene, guided by TOTO’s proven reputation for excellence. The event strives to create a lasting impression, ensuring that when fans think of WASHLET, they will remember the day they celebrated a home run in more ways than one.

TOTO’s innovative spirit and commitment to excellence have set the foundation for what promises to be a transformative event, joining the worlds of sports and personal care in a unique celebration that encapsulates the excitement of baseball while inviting fans to reflect on their daily habits.

About TOTO: Founded in 1917, TOTO is celebrated for its dedication to engineering cutting-edge bathroom fixtures and maintains its status as the world’s leading manufacturer of bathroom solutions, boasting over 70 million WASHLET units sold globally. The collaboration with the Chicago White Sox highlights TOTO's innovative approach and its establishment as a trusted partner in personal hygiene excellence.