Yupp Video Services Enhances Chaupal's Technology for Better User Experience

In a significant step towards technological advancement, Yupp Video Services (YVS), a leading force in the B2B domain of YuppTV, is making waves by collaborating with Chaupal, an emerging OTT platform in India. This partnership aims to elevate Chaupal’s technological architecture, ensuring top-notch performance and reliability across over 25 devices.

Driving Transformation in Chaupal

Chaupal, known for its Punjabi, Haryanvi, and Bhojpuri content, recognized the necessity to revamp its technology after three years of rapid growth. The platform aimed to provide an enhanced user experience, and by teaming up with YVS, they embarked on a journey to build a fully customized technological infrastructure tailored to their unique needs.

Together, the teams at YVS and Chaupal have successfully developed a state-of-the-art, flexible platform designed for scalability. One notable enhancement is the introduction of faster, customizable applications, resulting in improved video playback performance. Furthermore, Chaupal has integrated YVS's AI-driven content recommendations, significantly optimizing the personalized user experience while incorporating AI-based operational monitoring to ensure proactive quality control.

In a remarkable technical achievement, YVS smoothly migrated 10 million users to the new platform without losing any subscribers—an impressive feat that underscores their commitment to excellence.

Insights from Leadership

Speaking about the collaboration, Uday Reddy, CEO and Founder of Yupp Video Services, expressed his pride in the partnership. He highlighted that Chaupal approached them with a clear objective: to create a scalable platform that maintains the simplicity and consistency that their audience cherishes. Reddy remarked, “We are proud of the accomplishments of this alliance and excited about the roadmap ahead.”

On the other hand, Gurjit Singh, CTO of Chaupal, emphasized the importance of technology alongside content. He articulated a desire for a platform that embodies their rich, diverse, and growing identity while remaining competitive on a global scale. Singh remarked, “YVS understood our vision and constructed a more robust, faster system that resonates with how our audience consumes content today. The transition has been seamless, and we are already witnessing performance improvements.”

About Yupp Video Services (YVS)

YVS is recognized globally for its white-label OTT technology solutions, providing state-of-the-art platforms that empower broadcasters, telecom operators, and content providers to deliver scalable, reliable, and high-quality streaming services. This collaboration with Chaupal marks a pivotal moment in furthering their mission to deliver cutting-edge technology to evolving digital landscapes.

About Chaupal

Chaupal stands proudly as the OTT platform rooted in Punjab, exhibiting the rich storytelling traditions of Punjabi, Haryanvi, and Bhojpuri cultures. Developed in Punjab and now accessible worldwide, Chaupal combines traditional narratives with modern streaming standards, ensuring a premium experience for viewers around the globe.

Whether it's the heartwarming tales from Punjab or the vibrant narratives from neighboring regions, Chaupal continues to push boundaries while remaining dedicated to its roots, and Yupp Video Services is at the helm of this exciting technological evolution.

For further details, explore Yupp Video Services’ offerings at YVS Website.