RepTrak Announces Appointment of Thierry D'Hers and Catherine Hernandez-Blades to Board

RepTrak Strengthens Its Leadership with New Board Members

The RepTrak Company, a leader in reputation intelligence, recently made significant strides in its strategic development by appointing Thierry D'Hers and Catherine Hernandez-Blades to its board of directors. This move is aimed at bolstering its portfolio of reputation intelligence technologies and innovative products, showcasing RepTrak’s commitment to maintaining its top position in the industry.

Thierry D'Hers: A Pioneer in Product Innovation

Thierry D'Hers brings over two decades of profound expertise in product innovation and leadership roles in engineering and consultancy. Notable for being one of the founding members of Tableau, he played a vital role in transforming the data visualization platform into a global leader in business intelligence with its PowerBI tool. His most recent role was as the Head of Product and Engineering at Vivun, where he further honed his skills. D'Hers has also offered his strategic insights to various tech companies, including Pigment, Radar, Indico Labs, and Headwaters Economics. His extensive background in technology makes him an invaluable asset to RepTrak.

"RepTrak stands at the unique crossroad of technology, data, and trust," D'Hers stated. "I am thrilled to join the board at a pivotal moment where innovation and AI are redefining how organizations manage stakeholder perceptions. I look forward to contributing to the growth of the world's most robust reputation intelligence platform."

Catherine Hernandez-Blades: An Expert in Governance and Strategic Communication

Catherine Hernandez-Blades possesses a formidable background across various sectors including financial services, defense, aerospace, technology, and public administration. Currently, she serves as an independent director at CoreCivic, Inc., holding positions on multiple committees, including nomination, governance, and risk management. Previously, she held significant leadership positions at Fortune 500 companies such as SAIC, Aflac, and Flex as the Chief Marketing and Communications Officer.

Her accolades include an EMMY® award, a Cannes Lions award, and being recognized among Forbes' most influential marketing executives globally. Most notably, she is the first and only American to have received the Relations 4 the Future medal at Davos. Hernandez-Blades expressed her confidence in RepTrak’s products, stating, "Having relied on RepTrak’s offerings for over a decade within several Fortune 500 companies, I can attest to the immense value the platform provides. It not only quantifies the commercial impact of teams but also plays a crucial role in strategic decision-making. I am particularly excited about the innovative new products in development and am honored to join the board of RepTrak."

Driving Innovation and Growth

The addition of D'Hers and Hernandez-Blades to the board is a calculated move to enhance the capabilities of RepTrak's recently launched platform, Compass™. This innovative platform allows the company to deepen its expertise in technology, product development, governance, and communication. Their complementary strengths will enable RepTrak to navigate its next phase of growth and strategic innovation.

Mark Sonders, CEO of The RepTrak Company, commented on the appointments, saying, "Thierry and Catherine each bring unique and complementary expertise to RepTrak. Thierry's leadership in product and AI development, combined with Catherine's global leadership in reputation and governance insight, empowers us to deliver deeper intelligence, greater trust, and enhanced value to our clients than ever before. We are proud to welcome both to our board."

About The RepTrak Company

Founded in 2004, The RepTrak Company is a world leader in providing data and intelligence regarding reputation, enabling businesses to leverage reputation intelligence for a competitive edge. RepTrak's predictive insights help comprising organizations protect their value, optimize their returns on investment, and amplify their positive societal impact. By coupling advanced indicators with reputation specialists' insights, RepTrak offers actionable analytics that align business objectives with stakeholder perceptions across global markets and various industries.

With the largest global database for reputation evaluation, collecting over a million company ratings yearly, Reptrak is instrumental for executives and boards of directors in over 60 countries around the world. For more information, visit www.reptrak.com.

About RepTrak Compass

RepTrak Compass stands as the only fully integrated global solution for reputation intelligence, combining RepTrak’s consulting expertise with AI-driven navigation. Designed for today's dynamic stakeholder environment, Compass empowers leaders to move from assessing reputation to actively shaping it. RepTrak invites communication, business, brand, and reputation leaders across the globe to explore Compass and discover how this solution can enable them to manage their reputation effectively—not just report on it.

To learn more about Compass, visit https://www.reptrak.com/compass.