Revolutionizing Pet Care: Mars Launches AI Tools for Health Monitoring
In a significant move for the pet care industry, Mars, Incorporated has unveiled a new suite of artificial intelligence (AI) powered tools designed to empower pet parents in monitoring their animals' health. The launch of this innovative program comes as part of Mars' ongoing commitment to investing in the future of pet nutrition and wellness. With a substantial $1 billion dedicated to digital innovation, the company aims to enhance the experience of pet parenting across the globe.
The centerpiece of this new initiative is the GREENIES™ Canine Dental Check, the first-ever AI tool that simplifies the process of tracking a dog’s dental health through just a smartphone photo. This groundbreaking approach leverages technology to bring critical health insights directly to pet owners’ fingertips. Given that a staggering 80% of dogs suffer from some form of gum disease, many pet parents are unaware of their pets' dental health issues. In fact, a recent survey revealed that 38% of dog owners consider their pets central to their lives, while 32% rank their dog's health problems as a primary source of stress. Through the GREENIES™ Canine Dental Check, Mars aims to address this gap and ensure that pet parents can proactively manage their dogs' dental health.
Here's how the GREENIES™ Canine Dental Check works:
1. Snap a Photo: Pet owners can easily take a picture of their dog's teeth and gums using their smartphones.
2. AI Analysis: The tool uses an advanced AI model trained on over 53,000 images of dog mouths to quickly scan for signs of tartar buildup and gum irritation.
3. Instant Insights: Pet parents receive clear and concise results, along with guidance on what steps to take next.
4. Vet-Connected Support: For those requiring further assistance, users can consult a Licensed Veterinary Technician via Mars' PETconnect by GREENIES™ service.
Ikdeep Singh, Global President for Mars Pet Nutrition, shared his enthusiasm for the launch, stating, "For 90 years and counting, Mars has been making pet parenting better, and with this new tool, we are making it easier for pet owners to support their pets' health. The GREENIES™ Canine Dental Check is just the beginning of our digital health portfolio. Our goal is to provide pet parents with the necessary tools for understanding and caring for their pets more effectively than ever."
The timing of this launch is especially crucial as the pet care market is projected to grow by 45% by 2030. In line with the evolving expectations of pet parents, the addition of digital experiences is vital for staying ahead of the curve. Mars has plans to roll out more digital health tools throughout 2025, aiming to offer real-time insights into pet wellbeing. Upcoming innovations include the IAMS® Poopscan, another AI-driven tool designed to analyze a dog’s feces for clues regarding digestion and overall health.
Mars, Incorporated, a leader in the pet care industry, has established a vast network that includes veterinary services, specialized clinics, and comprehensive nutrition programs. With iconic brands like PEDIGREE®, ROYAL CANIN®, and WHISKAS®, the company's commitment to pet health extends globally, reaching pet parents in over 130 countries. By integrating science-backed technology into their offerings, Mars is not only enhancing the tools available to pet owners but also continuing its legacy of improving pet care globally.
As they reshape the landscape of pet health management, Mars, Incorporated remains dedicated to ensuring that the future of pet care leads to a better experience for both pets and their owners. The advancements in technology and their application in daily pet care highlight a new era of accessible, efficient, and impactful health monitoring solutions. For more information on Mars and its innovative tools, visit www.mars.com. Connect with Mars on social media platforms like Facebook, Instagram, LinkedIn, and YouTube for ongoing updates and insights into their initiatives.
The centerpiece of this new initiative is the GREENIES™ Canine Dental Check, the first-ever AI tool that simplifies the process of tracking a dog’s dental health through just a smartphone photo. This groundbreaking approach leverages technology to bring critical health insights directly to pet owners’ fingertips. Given that a staggering 80% of dogs suffer from some form of gum disease, many pet parents are unaware of their pets' dental health issues. In fact, a recent survey revealed that 38% of dog owners consider their pets central to their lives, while 32% rank their dog's health problems as a primary source of stress. Through the GREENIES™ Canine Dental Check, Mars aims to address this gap and ensure that pet parents can proactively manage their dogs' dental health.
Here's how the GREENIES™ Canine Dental Check works:
1. Snap a Photo: Pet owners can easily take a picture of their dog's teeth and gums using their smartphones.
2. AI Analysis: The tool uses an advanced AI model trained on over 53,000 images of dog mouths to quickly scan for signs of tartar buildup and gum irritation.
3. Instant Insights: Pet parents receive clear and concise results, along with guidance on what steps to take next.
4. Vet-Connected Support: For those requiring further assistance, users can consult a Licensed Veterinary Technician via Mars' PETconnect by GREENIES™ service.
Ikdeep Singh, Global President for Mars Pet Nutrition, shared his enthusiasm for the launch, stating, "For 90 years and counting, Mars has been making pet parenting better, and with this new tool, we are making it easier for pet owners to support their pets' health. The GREENIES™ Canine Dental Check is just the beginning of our digital health portfolio. Our goal is to provide pet parents with the necessary tools for understanding and caring for their pets more effectively than ever."
The timing of this launch is especially crucial as the pet care market is projected to grow by 45% by 2030. In line with the evolving expectations of pet parents, the addition of digital experiences is vital for staying ahead of the curve. Mars has plans to roll out more digital health tools throughout 2025, aiming to offer real-time insights into pet wellbeing. Upcoming innovations include the IAMS® Poopscan, another AI-driven tool designed to analyze a dog’s feces for clues regarding digestion and overall health.
Mars, Incorporated, a leader in the pet care industry, has established a vast network that includes veterinary services, specialized clinics, and comprehensive nutrition programs. With iconic brands like PEDIGREE®, ROYAL CANIN®, and WHISKAS®, the company's commitment to pet health extends globally, reaching pet parents in over 130 countries. By integrating science-backed technology into their offerings, Mars is not only enhancing the tools available to pet owners but also continuing its legacy of improving pet care globally.
As they reshape the landscape of pet health management, Mars, Incorporated remains dedicated to ensuring that the future of pet care leads to a better experience for both pets and their owners. The advancements in technology and their application in daily pet care highlight a new era of accessible, efficient, and impactful health monitoring solutions. For more information on Mars and its innovative tools, visit www.mars.com. Connect with Mars on social media platforms like Facebook, Instagram, LinkedIn, and YouTube for ongoing updates and insights into their initiatives.
Topics Consumer Products & Retail）
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