#Canada #Valcourt #Can-Am #BRP #3 Wheel Collective

Can-Am Launches the 3 Wheel Collective

On April 23, 2026, Can-Am, under the umbrella of BRP Inc., proudly announced the arrival of the 3 Wheel Collective, a groundbreaking global community platform. This initiative is tailored to foster unity among 3-wheel riders and bring together passionate enthusiasts from around the world, reinforcing Can-Am's dedication to enhancing the riding experience for both existing and prospective riders.

Uniting the Riding Community

The 3 Wheel Collective is designed to function as a cohesive hub for diverse and enthusiastic riding communities that have contributed to the growth of the 3-wheel industry since its inception. By consolidating established groups, local networks, and fresh riders onto one centralized platform, Can-Am is simplifying the process of connecting, sharing experiences, and cultivating a genuine sense of belonging for riders of all backgrounds and skill levels.

Marc-Olivier Drouin, the Senior Manager of Marketing for Can-Am 3-Wheel Vehicles, remarked, "Riding is inherently a social experience, where individuals often bond over shared journeys and connections. It’s interesting to note that one in five Can-Am owners chose to buy their vehicle because someone they knew already rode a 3-wheel vehicle. This data underscores the essential role that riders play in promoting our brand and the broader riding culture."

Exclusive Opportunities and Experiences

Membership in the 3 Wheel Collective grants participants access to exclusive perks including curated group rides, unique events, special merchandise, and exceptional experiences designed to enhance engagement within the riding community. Furthermore, these members will connect with well-established riding groups that bring valuable expertise, seasoned leadership, and rich traditions to the platform, thereby enriching their own riding journeys.

In addition to these offerings, Can-Am highlights its support for initiatives like the International Female Ride Day (IFRD), which celebrates women riders worldwide. Celebrated every first Saturday of May, IFRD, founded by long-time rider and Can-Am advocate Vicki Gray, aims to unite women riders from all walks of life through their shared passion for the open road, encouraging increased participation and fostering a robust community.

Discover More

To delve deeper into the offerings of the 3 Wheel Collective and learn more about what Can-Am has in store, visit their websites: www.canamonroad.com and www.3wheelcollective.com.

About BRP

Founded over 80 years ago, BRP Inc. stands as a global leader in powersports products and powertrains. With brands that include Ski-Doo, Lynx, Sea-Doo, and Can-Am, BRP is committed to unlocking exhilarating adventures, providing customers with unique experiences across various recreational landscapes. The company, which has its headquarters in Quebec, Canada, reported annual sales of CA$8.4 billion in 2026 and employs nearly 17,000 individuals dedicated to innovation and customer satisfaction. For more information, visit www.brp.com.

Transform your riding experience today by being part of the vibrant and united community that the 3 Wheel Collective aims to cultivate.