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Tatcha and Open Collaborate for Mental Health Awareness

In a heartfelt initiative coinciding with World Mental Health Day on October 10, Tatcha, the renowned Japanese beauty brand, has joined forces with Open, a daily wellness app, to create an innovative skincare program aiming to elevate both mental and emotional well-being.

Unique Blending of Beauty and Mindfulness

The newly unveiled program, available on the Open app, promises to transform skin-care routines into mindful experiences. It features a series of seven guided classes designed to integrate breathwork and meditation into daily skincare rituals. This approach not only enhances the skin's vitality but also fosters a sense of inner peace and presence, allowing participants to engage with themselves on a deeper level.

Through these daily rituals, users can cultivate a serene mindset that promotes self-love and acceptance, aligning outer radiance with inner beauty. By merging the enlightening practices of mindfulness with skin care, Tatcha and Open emphasize the interconnectedness of emotional and physical wellness, particularly for those navigating the complexities of daily life.

The Philosophy Behind the Collaboration

This partnership is steeped in Tatcha’s guiding principle of hinou-dokon which translates to “skin-mind, same root” in Japanese. Scientifically, it's established that the skin and brain derive from the same cellular origins during developmental stages, establishing an intrinsic relationship between emotional health and skin appearance. Stress, for instance, can directly impact skin vitality, leading to breakthroughs on a visible level.

A Year-Long Initiative

Launching on October 10, 2025, the Tatcha x Open program extends beyond mere digital lessons. Over the coming year, both brands intend to host community events and offer various chances for participants to access programs for free. This inclusivity promises to cultivate welcoming spaces where individuals can nurture both their skin and mental health.

Additionally, the program will spotlight the importance of slowing down, embracing each moment, and transforming the act of self-care into a journey filled with meaning. By merging mindfulness techniques with skincare, participants are encouraged to enjoy their daily rituals while enhancing their overall quality of life.

About Tatcha and Open

Founded in 2009, Tatcha emerged from Vicky Tsai’s experience with traditional Japanese beauty practices that restored her skin’s balance. By utilizing natural ingredients and timeless rituals, the brand promotes a holistic approach to beauty. Its products are crafted to enhance not only skin health but also to elevate the user’s sensory experiences.

Open, on the other hand, is dedicated to making mindfulness accessible, providing tools for breathwork, meditation, and movement, all tailored to fit individual lifestyles. Together, Tatcha and Open represent a fusion of beauty, serenity, and emotional balance—vital elements that support holistic health.

As we navigate the challenges of modern living, the Tatcha x Open initiative underscores a message of self-care, reminding us to tend to both our skin and our minds, creating a balance that leads to true beauty from within.

This partnership not only enhances the conversation around mental health but also promotes a lifestyle rooted in purposeful self-care, setting a precedent for future initiatives in the wellness and beauty industries.