Benamôr POP UP Japan
2026-09-15 02:27:33

Benamôr: Portugal's Botanical Beauty Brand Makes Its Debut in Japan with a Unique POP UP Store

Benamôr's Exciting POP UP Store Launch in Japan


The acclaimed botanical beauty brand, Benamôr, founded in Lisbon, Portugal, is set to make a significant splash in the Japanese beauty market by opening its first-ever POP UP store at SOGO Yokohama. The store will be open to the public from September 22 to September 28, 2026, on the B2F level, followed by another phase on October 6 to October 19 at the 1F Yokohama Beauty Stage, offering an exclusive experience that reflects the charm of its original stores in Lisbon.

The Launch Schedule and Store Locations


Here's a breakdown of the POP UP store's timeline and locations:
  • - B2F POP UP Space:
- Dates: September 22 (Tuesday) – September 28 (Monday)
- Hours: 10:00 AM - 8:00 PM
- Address: SOGO Yokohama, 2-18-1 Takashima, Nishi Ward, Yokohama, Kanagawa, Japan

  • - 1F Yokohama Beauty Stage:
- Dates: October 6 (Tuesday) – October 19 (Monday)
- Hours: 10:00 AM - 8:00 PM
- Address: Same as above

This event is the first installment of a four-city tour across Japan and sets the stage for a memorable introduction of the unique world of Benamôr. Visitors can explore a carefully curated environment that embodies the brand’s essence, showcasing its rich Portuguese heritage through design and products.

Exclusive Special Gift Sets


At the POP UP store, attendees will have the opportunity to purchase exclusive gift sets that combine some of Benamôr’s best-selling products:
  • - Limited Edition Set 1:
- Includes 30mL Hand Cream + 100mL Shower Gel
- Flavors: Jacarandá, Gordíssimo, Rose Amélie
- Price: ¥3,960 (tax included) – Only 100 sets available

  • - Limited Edition Set 2 (to be introduced after Set 1 ends):
- Option to choose between Lip Cream or Lip Balm
- Price: ¥4,950 (tax included) – 100 sets per venue

This special offering is perfect not only as a thoughtful gift for loved ones but also as a treat for yourself!

Introduction of the Botanical Colognes Collection


In a first for Japan, the POP UP store will also feature the BOTANICAL COLOGNES collection, inspired by tranquil strolls through the Jardim Botânico in Lisbon. Starting from October 6 at the 1F venue, visitors can experience the fragrances crafted from natural botanical extracts, such as the captivating Jacarandá and the refreshing Iris Suprema (blending mandarin and bergamot). This unique chance allows customers to sample the scents and find their favorites.

Special Promotions and Campaigns during the Event


To enhance the shopping experience, various attractive promotions will be available, including:
  • - For purchases over ¥5,000, customers can enter a 500-yen gacha for a chance to win a 10mL Hand Cream for free.
  • - A special gift of an original Benamôr scarf is available for those spending over ¥15,000.
  • - Anyone can participate in the hand cream gacha for ¥500, and following the official social media accounts leads to chances at winning mini hand creams or face creams in a lucky box.

These promotions make the POP UP experience even more exciting and engaging for customers, ensuring that this is a quintessential Benamôr event not to be missed.

About Benamôr


Founded in 1925 in Lisbon, Portugal, Benamôr has become synonymous with high-quality skincare. The brand’s nostalgic Art Deco designs, captivating scents, and a commitment to using up to 99% natural ingredients are hallmarks of its traditional recipes. Endorsed by the former queen of Portugal, Benamôr has evolved while maintaining its signature infusion of traditional ingredients with modern technology. The brand has garnered a global following, especially in Europe, and is proudly featured in TAP Portugal Airways’ business class amenities. For more details, visit their official website at Benamôr.

Embrace the beauty of Portugal with Benamôr at the upcoming POP UP event in Yokohama and experience the enchanting world of botanical beauty products.


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Topics Consumer Products & Retail)

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