GUNZE Celebrates 130th Anniversary with Exciting Web Launch and Creative Campaign

GUNZE Celebrates 130 Years of Innovation

GUNZE Co., Ltd., headquartered in Osaka, marks a significant milestone as it approaches its 130th anniversary in 2026. To commemorate this remarkable journey, the company has launched a dedicated website and a captivating web commercial under the theme "読めない、GUNZE。" ("Can't Read, GUNZE"). This initiative strives to engage both long-time supporters and younger generations who may not be familiar with the brand.

Anniversary Website: A Bright Impression

The anniversary website is designed with a cheerful and vibrant aesthetic, aimed at resonating with younger users. The website captures the essence of GUNZE's 130 years of history while inviting visitors to discover the brand's evolution across various industries—from textile to technology and beyond. The chosen theme reflects the intriguing nature of both the company name and its continuous evolution. As GUNZE has transitioned from producing silk to innerwear, plastic films, and even medical solutions, the slogan underscores the company's adaptability and the broad possibilities that lie ahead.

Visitors to the anniversary website will find insights into the company’s past, present, and future, showcasing its commitment to innovation and sustainability. Not only does it celebrate GUNZE’s historical legacy, but it also sets the stage for its journey into new realms. The site can be accessed here: GUNZE 130th Anniversary Website.

Web Commercials: Engaging the Audience

In conjunction with the website launch, GUNZE has unveiled a series of web commercials that embody the spirit of the tagline "読めない、GUNZE。" The commercials are crafted to introduce the company name and spark curiosity among both familiar and unfamiliar viewers. The dynamic and catchy approach aims to generate interest across diverse age groups.

Two distinct variations of the commercial, focused on calligraphy and vision testing, serve to illustrate the brand's identity playfully and engagingly. These videos are accessible on the anniversary website as well as on YouTube, where audiences can immerse themselves in GUNZE's branding campaign:

About GUNZE Co., Ltd.

Founded in 1896 as a silk spinning company, GUNZE has evolved into a comprehensive entity that encompasses apparel businesses such as innerwear and socks, functional solutions like plastic films, and the medical field. Additionally, GUNZE operates sports clubs and is dedicated to enhancing life quality through innovative products and services. With a strong emphasis on sustainability, the company aims to contribute positively to society and the environment, reaffirming its role in creating a more sustainable future.

As GUNZE celebrates this significant anniversary, it looks forward to broadening its impact while continuing to adapt and innovate within an ever-changing marketplace. Through the anniversary web campaign and engaging multimedia efforts, GUNZE hopes to forge stronger connections with audiences and inspire the next generation to discover its rich history and bright future.