#United States #New York #Skincare #Urban Skin Rx #AXNY Group

American Exchange Group Acquires Urban Skin Rx®

In a strategic move to boost its presence in the beauty industry, American Exchange Group (AXNY Group), a renowned name in accessory design and manufacturing, has officially acquired Urban Skin Rx®, a forward-thinking clinical skincare brand known for its commitment to inclusivity and diversity in skincare solutions.

Founded in 2010 by licensed aesthetician Rachel Roff, Urban Skin Rx® has carved a niche by focusing on skin of color and addressing common concerns such as hyperpigmentation, dark spots, and uneven skin tone. Guided by CEO Victoria Payne, the brand has built a reputation for creating effective skincare products that empower individuals to embrace their natural beauty. Emphasizing its mission to provide accessible and effective skincare, Urban Skin Rx® has developed a wide range of formulations that resonate with consumers seeking reliable solutions.

The acquisition marks a significant milestone for American Exchange Group, part of a broader strategy to expand its skincare brand repertoire. This follows their previous acquisitions of several brands, including NatureWell, TXTUR, and Indieminded clean beauty brand Indie Lee. With the addition of Urban Skin Rx®, AXNY Group is set to enhance its offerings in the beauty sector, appealing to a diverse global audience.

Urban Skin Rx® is particularly recognized for its science-backed and clinically tested products. With more than 40 treatments in its portfolio, these include their acclaimed Even Tone Cleansing Bar and various serums enriched with ingredients like Vitamin C and Niacinamide. These products are expertly formulated to brighten skin, diminish the appearance of dark spots, and promote an even, radiant complexion.

Alen Mamrout, CEO of American Exchange Group, expressed his enthusiasm regarding the acquisition, stating, "Urban Skin Rx® has built an impressive business with its clinical approach to skincare. We are excited to add this brand into our rapidly expanding skincare and wellness portfolio. There is tremendous potential to expand Urban Skin Rx's reach and impact. With our resources and expertise, we plan to propel the brand’s direct-to-consumer business, broaden its product range, and explore potential brand extensions through strategic partnerships."

Victoria Payne, CEO of Urban Skin Rx®, also shared her insights, noting, "This is an inspiring time for Urban Skin Rx®. With American Exchange Group backing us, we aim to continue providing the best clinical skincare solutions tailored for diverse skin tones. Our ambition includes expanding product offerings, increasing global brand awareness, and fostering a strong company culture that reflects our values."

Urban Skin Rx® finds its products available at over 2,000 major retail locations across the country, featuring prominent retailers like Target, Amazon, Ulta, and Walmart.com. The brand is committed to maintaining high ethical standards, ensuring that all formulations are paraben-free, sulfate-free, gluten-free, hydroquinone-free, cruelty-free, and that their entire product line is 100% vegan.

About American Exchange Group

American Exchange Group stands at the forefront of the fashion accessory and beauty industries, recognized for its excellence in brand management and product distribution. By connecting globally recognized brands to major retail outlets and enhancing effective distribution channels, AXNY Group continues to set industry standards for value and quality. Their comprehensive strategy encompasses brand strategy, marketing, and operational logistics, ultimately fostering connections with strategic retail partners to deliver innovative brand experiences.

About Urban Skin Rx®

Urban Skin Rx® is dedicated to providing clinical skincare solutions that address the needs of diverse skin tones. With a focus on research-backed ingredients and effective home treatments, Urban Skin Rx® empowers individuals to achieve their skincare goals while fostering confidence in their skin. Through their commitment to accessible skincare practices, they aim to represent and advocate for all skin tones effectively, reinforcing their mission of inclusiveness.

This acquisition is poised to create exciting opportunities for both brands, enhancing their offerings in the competitive skincare market while maintaining their dedication to quality and customer satisfaction.