Exploring Consumer Intention Towards Crowdfunding Participation: Insights from Recent Survey

Exploring Consumer Intention Towards Crowdfunding Participation

In a recent survey conducted by Fancrew Inc., a company specialized in consumer insights, 77% of respondents expressed interest in participating in crowdfunding projects, especially those related to the food and beverage industry. This survey gathered responses from 1,012 members of the 'Fancrew' community, providing a comprehensive understanding of consumer attitudes towards crowdfunding.

Key Insights from the Survey

The survey revealed several important findings about consumer interest in crowdfunding:
1. Interest Level: Among those surveyed, 24% said they would definitely participate in crowdfunding, while 53% indicated they would likely participate, leading to an overall interest rate of 77%.
2. Project Preferences: The majority of consumers showed a strong inclination to support projects in the food and beverage sector, with 62% expressing interest. Following this, 48% were keen on projects related to entertainment, art, and literature.
3. Motivations for Participation: A significant 71% of respondents cited their desire to support initiatives that align with their beliefs as the primary reason for engaging in crowdfunding. Additionally, 50% valued the opportunity to acquire new products and services at a better price.
4. Decision-Making Factors: When deciding whether to participate in a crowdfunding project, 75% of consumers prioritized the content of the project itself. Following closely, 60% considered the benefits, or 'rewards', offered for their support as a crucial factor.

These findings underscore a growing consumer trend towards engaging with platforms that allow them to support meaningful and personally resonant projects.

Methodology and Research Overview

The research was conducted through an online survey targeting general consumers registered with Fancrew, a community boasting 1.5 million users nationwide. The survey period spanned from April 28 to May 12, 2025, with a total of 29 questions aimed at understanding consumer sentiments about crowdfunding beyond participation motivation, including awareness of crowdfunding platforms and overall views on the concept itself.

Survey Demographics

- Total Respondents: 1,012
- Gender Breakdown: 230 males, 782 females

This data equips businesses and project creators with insights into consumer priorities, enabling them to tailor their crowdfunding initiatives to better align with consumer expectations and preferences.

About Fancrew Inc.

Founded in August 2004, Fancrew Inc. operates from its headquarters in Chiyoda, Tokyo. The firm specializes in collecting and analyzing customer and employee feedback to enhance various business aspects, including operational strategies, product development, and employee engagement. Notably, their website, 'Fancrew', serves as an experiential information platform while also assisting with internet research and marketing support.