#Japan #AI Technology #Tokyo #Mens Grooming #Osea Star

Revolutionizing Men's Beauty with AI

In a remarkable development in the men’s grooming industry, Osea Star Co., Ltd., led by CEO Takumi Tezuka, has unveiled a groundbreaking technology that brings men’s makeup precision to a whole new level. Launched on June 4, 2025, in Tokyo, the new system, known as A.I.A.M (Artificial Intelligence Advanced Makeup), promises to achieve makeup accuracy within a millimeter, leveraging insights from over 120,000 faces to create optimal beauty solutions.

Since its inception in 2017, Osea Star has aimed to propel the beauty industry forward by 30 years, reshaping perceptions around men’s grooming through educational outreach and innovation. With more than 144,000 visitors and 71 media features under its belt, the company has consistently been at the forefront of modern men’s beauty. The introduction of A.I.A.M marks the shift from subjective, manual beauty treatments to an era dominated by AI’s empirical understanding of aesthetic values.

The Innovation Behind A.I.A.M

A.I.A.M is not just another beauty tool; it represents a significant leap forward in male beautification practices. The primary features include:

1. Objective Beauty Templates: By statistically analyzing previous customer data, the AI identifies key characteristics that exemplify appealing looks, such as "gentle," "dependable," and "clean," allowing for recommendations that transcend personal biases.

2. Customized Design Based on Anatomy: The technology evaluates relationships between the eyes, brows, skull structure, and muscles in a 3D format, ensuring that designs are personalized for each individual.

3. Millimeter-Precise Guidance: A.I.A.M projects the design onto the face, creating a tracing method that supports incredibly high precision, with a margin of error of just one millimeter.

This technology could not be achieved through human means alone; human eye and skilled hands lack the consistent accuracy that A.I.A.M promises. With this machine-backed precision, Osea Star is setting a new standard in the beauty industry.

Redefining Men's Grooming Culture

At the heart of A.I.A.M is Osea Star's philosophy: "A change in appearance can lead to a change in lifestyle." By focusing on eyebrows as the gateway to male beauty, the company has made grooming accessible and appealing for men.

The call to action, "Why not start by grooming just your eyebrows?" resonates with many, leading to a significant increase in men seeking brow styling services, which now constitutes more than half of the service requests at their stores. This shift has played a pivotal role in dismantling barriers around men’s beauty, fostering a fresh culture within this domain.

The Urgency of AI in Beauty

The need for an AI solution arose from findings in 2018. A customer satisfaction survey revealed two main issues: results often did not match client requests, and clients were concerned about asymmetries. Recognizing the limitations of manual skills, Osea Star invested approximately $2 million and seven years into the development of A.I.A.M, culminating in impressive accuracy, reproducibility, and usability.

The technology will begin field testing in December 2024 before becoming fully operational from June 2025, marking a major milestone for Osea Star as they push forward with their AI innovations.

Unmatched Technology: A Proprietary Foundation

Osea Star's exclusive technological underpinnings are set to give them a competitive edge over competitors:

• - TrueDepth Collaboration: Analyzing facial depth in 3D.
• - 3D Scale “Wing Scale”: Correcting misalignments during retakes.
• - Logical Brow Theory Algorithm: Designs based on skeletal and muscular structure.
• - Deep Learning Models: Informed by the extensive dataset of 120,000 faces.

With a patent application submitted in February 2025 and rigorous internal development processes, Osea Star's A.I.A.M is poised to redefine benchmarks in beauty AI technology.

Future Prospects and Vision

Starting in June 2025, A.I.A.M will be formally integrated into brow styling services, with plans for gradual expansion into broader hair and makeup applications. Additionally, by the second half of 2025, they aim to provide SaaS solutions to beauty professionals and salons across the country.

Osea Star also anchors ambitious aspirations for an IPO on the Tokyo Stock Exchange within five years, establishing themselves as a key player in the emerging field of AI-enhanced beauty services on a global scale.

Insight from the CEO

CEO Takumi Tezuka shares, "With A.I.A.M, we aim to evolve the beauty industry by a thousand years. While many in the corporate sector utilize generative AI like ChatGPT to enhance productivity, the beauty realm has yet to see a transformation. Through A.I.A.M, we are enhancing the talent and skill of beauty professionals instantly, ensuring unparalleled client satisfaction. My background in IT has shown me how technology can propel entire industries forward, and I am committed to doing the same for beauty in the coming decades."

For more detailed insights, visit the official page: Osea Star A.I.A.M.