#Japan #Tokyo #Pet Treats #Kelly&Co's Japan #Crocodile Meat

Kelly&Co's Japan Introduces Premium Crocodile Meat Treats for Pets

On June 4, 2025, Kelly&Co's Japan LLC, based in Chiyoda, Tokyo, launched a revolutionary new product designed especially for dogs and cats. This product is a 100% human-grade freeze-dried pet treat made entirely from crocodile meat, noted for its high protein and low fat content, and is less likely to trigger allergies compared to more common protein sources like chicken or beef.

Product Overview

The newly introduced "Kelly&Co's Freeze-Dried RAW TREATS (Single Ingredient Treats for Dogs & Cats) Crocodile Muscle Meat" exemplifies the company’s commitment to quality. Unlike competing brands, which often contain only about 30% crocodile meat, Kelly&Co's product is made with 100% pure crocodile meat, providing a more robust and nutrient-rich option for pets.

Crocodile meat is increasingly recognized in the pet food industry for its high nutritional value and its suitability for pets with specific dietary allergies. Many pets exhibit allergic reactions to common protein sources readily available in Japan. Given the appealing taste and texture similar to chicken breast, this new treat offers an enticing alternative, suitable even for pets that have already developed allergies to standard meat sources.

All ingredients used in Kelly&Co's pet foods are sourced from human-grade suppliers, ensuring top-notch quality. The crocodiles are raised on contract farms where they are fed only chicken, living in sprawling, natural environments that closely mimic their wild habitats, resulting in healthier, less stressed animals.

Manufacturing Excellence

The crocodile meat used in these treats not only meets high ethical and health standards but is also supplied to restaurants for human consumption, ensuring a quality that is free from unpleasant odors. Produced in an HACCP-certified facility, every step of the process, from sourcing to manufacturing, adheres to strict quality control standards, making it a truly premium product.

As allergies in pets become increasingly prevalent, providing a varied diet is essential in enhancing their well-being. Kelly&Co's crocodile meat treats are a great way to diversify your pet’s protein sources, thereby potentially reducing the risk of developing new allergies later on.

Sizes and Pricing

The new product comes in two sizes: 40g and 170g, available through the Kelly&Co's online store and official retailers. Interestingly, the only difference between the dog and cat versions is the size of the treats, allowing for shared use between different species of pets.

The pricing details are as follows:

• - 40g package: ¥1,900 (including tax)
• - 170g package: ¥6,800 (including tax)

Pop-Up Store Upcoming Events

To celebrate the launch of this innovative product, Kelly&Co's Japan will host a pop-up store at CHOOSEBASE SHIBUYA in Tokyo from June 17 to June 23, 2025. This event provides an excellent opportunity for pet owners to experience the product first-hand and interact with the brand’s representatives.

Company Profile

Kelly&Co's is a globally recognized freeze-dried pet food brand, available in 30 countries. The recipes are developed by animal nutrition experts with PhDs, and the manufacturing takes place in an HACCP-certified facility. Their commitment to natural ingredients that enhance both nutrition and flavor has been validated by various international quality awards, aligning with the standards set by AAFCO, FEDIAF, and CFIA.

Awards and Recognition

The brand has received numerous accolades for its products, reflecting its high quality and commitment to sustainability. Some of their notable awards include:

• - World Business Outlook Award 2025
• - World Branding Award 2023-2024
• - Independent Innovation Award 2023-2024
• - Super Brand 2023
• - SME CHAMPIONS 2023

Final Thoughts from the PR Team

According to a spokesperson from Kelly&Co's, this new crocodile meat treat is already gathering a positive reputation for both its taste and nutritional benefits. The team hopes that pet owners will incorporate these treats into their pets' diets, contributing to their long-term health and joy.