#USA #Chicago #Coors Light #BrrrTie #Cold Tux

Coors Light Unveils the Cold Tux and BrrrTie

As wedding season heats up, so do the challenges for grooms, groomsmen, and attendees required to wear heavy formalwear. Recognizing this, Coors Light has launched a stylish yet functional solution to ensure that one can remain comfortable throughout the festivities. Enter the Cold Tux and its complementary accessory, the BrrrTie, perfect for those sweltering summer weddings.

The Cold Tux: A Revolutionary Design

Earlier this month, Coors Light collaborated with M ssn g P eces and creative agency Droga5 to debut the Cold Tux, a remarkable garment engineered specifically for cooling. This tuxedo is not just fashionable but also practical; it features a breathable linen exterior combined with a distinctive refrigeration core that maintains a comfortable temperature. The cooling mechanism employs ice pack rods that enable the wearer to feel cool from the inside out. The tuxedo’s innovative Chill-o-stat technology turns blue when it reaches the ideal chilled state, much like the iconic cold can of Coors Light.

An Added Touch: The BrrrTie

To further enhance comfort, Coors Light has introduced the BrrrTie, a chilled neck accessory that targets one of the body's primary temperature regulation zones. This clever invention delivers a refreshing chill for up to 40 minutes, ensuring that wearers can glide through their vows without breaking a sweat. Marcelo Pascoa, VP of Marketing at Coors Light, commented, "If any beer is going to keep you chill during your vows with a cold-activated tux and bow tie, it's Coors Light."

Availability and Pricing

In a bid to spread the chill, Coors Light plans to make 100 BrrrTies available for purchase at TheColdTux.com, priced at only $32. The release will be staggered, with half of the stock available on June 27 and the rest on June 30, starting at 12 PM ET. Although supplies are limited, they promise a novel approach to staying comfortable during moments that are meant to be cherished.

About Coors Light

For over two centuries, Molson Coors Beverage Company has been uniting people through its beloved brands, which include Coors Light, Miller Lite, and many others. The company continues to innovate, expanding its product line beyond beer to include flavored beverages, spirits, and non-alcoholic options too. With initiatives like the Cold Tux and BrrrTie, they aim to keep celebrating life's special moments, more enjoyable.

Conclusion

As weddings often serve as memorable events for couples and guests alike, staying comfortable should be a priority. With the introduction of the Cold Tux and the BrrrTie, Coors Light stands out not only for its beverages but also for its ability to combine style and technology, ensuring that everyone remains as cool as the drinks they enjoy. So, as you prepare for your special day, don’t forget to wear the chill, and enjoy every moment without the sweat.