#USA #Boston #RepTrak #Thierry D'Hers #Catherine Hernandez-Blades

RepTrak Strengthens Leadership with New Board Appointments

In a strategic move to expand its reputation insights and leverage advanced technologies, The RepTrak Company has proudly announced the appointment of Thierry D'Hers and Catherine Hernandez-Blades to its Board of Directors. This decision reflects RepTrak's commitment to innovate within the realm of reputation information, using AI-driven insights and product enhancements to better serve its clientele.

Meet Thierry D'Hers

Thierry D'Hers brings over 20 years of expertise in product innovation and engineering leadership. Notably recognized for his role as a founder of Tableau, he played a significant part in establishing PowerBI as a global leader in the business intelligence arena. Prior to joining RepTrak, he served as Chief Product Engineering Officer at Vivun, advising multiple technical organizations such as Pigment and Radar. Regarding his new role at RepTrak, D'Hers expressed, "At the intersection of technology, data, and trust, RepTrak holds a unique position. I am excited to join the Board at a time when innovation and AI are reshaping stakeholder perception management."

Introducing Catherine Hernandez-Blades

Equally impressive is Catherine Hernandez-Blades, who boasts a proven track record across several industries, including financial services, defense, and aerospace. Currently, she is an independent board member at CoreCivic, Inc. with previous roles as Chief Marketing and Communications Officer for distinguished companies like SAIC and Aflac. Hernandez-Blades has received numerous accolades, including an EMMY and a Cannes Lions award. She noted, "Having relied on RepTrak’s offerings in various Fortune 500 firms, I can personally attest to the platform’s immense value in quantifying business impact and facilitating strategic decision-making."

Product Evolution and Strategic Direction

The addition of D'Hers and Hernandez-Blades to RepTrak's Board is a calculated effort to accelerate the evolution of Compass™, the recently launched platform that integrates world-class advisory expertise with AI-driven navigation. Mark Sonders, CEO of RepTrak, emphasized their contributions, stating, "With their skills, Thierry's AI and product leadership, alongside Catherine's global reputation insights, will allow us to deliver sharper information, deeper trust, and increased value."

Background on The RepTrak Company

Founded in 2004, The RepTrak Company is at the forefront of providing reputation data and insights, enabling businesses to gain a competitive edge. Their predictive insights arm subscribers with the tools necessary to safeguard organizational value and optimize ROI while enhancing their societal impact. With the largest database for reputation benchmarking, RepTrak analyzes over one million business assessments annually across more than 60 countries, catering to executives and board members.

The Compass Platform

Compass is heralded as the only truly integrated global reputation information solution, designed to navigate the complexities of the modern stakeholder landscape actively. It empowers leaders to transition from just measuring reputation to actively shaping it. The company invites communication, corporate affairs, branding, and reputation leaders worldwide to explore Compass and discover how it can facilitate proactive reputation management.

For further information on RepTrak and its offerings, visit www.reptrak.com and discover how it continues to redefine the standards of reputation insights.