RARE Real Estate Expands into South Florida Market with Innovative Approach

RARE Real Estate Expands to South Florida



RARE Real Estate, recognized as one of the fastest-growing and innovative brokerages in the real estate sector, is excited to share its official entry into the South Florida market. This strategic move marks a significant milestone in the company's ongoing commitment to reshape the real estate landscape across the United States.

The expansion comes on the heels of RARE's recent nationwide exposure through Amazon Prime’s acclaimed series, Luxe Listings Toronto. The show featured company founders Ryan Rabinovich and Adam Stern, as well as Office Partner Brett Starke, showcasing the luxury real estate market in one of North America's most bustling areas. Their appearances on this platform have heightened the visibility of RARE, establishing it as a key player in a competitive environment.

With more than $4.5 billion in sales achieved in less than four years, RARE has distinguished itself as a leading platform for entrepreneurial agents, high-achieving teams, and industry frontrunners. The company's emphasis on an agent-first culture, alongside its bold branding initiatives and unparalleled expertise in pre-construction sales and marketing, positions it as a powerhouse in the real estate sector. This new venture into South Florida is not just about geographical growth; it symbolizes RARE's mission to empower agents and transform the way brokerages operate.

An Innovative Model for Real Estate Professionals


At the core of RARE's philosophy is a dedication to financially reward entrepreneurial agents and leaders who have long been overshadowed by traditional industry practices. “We are thrilled to bring RARE to South Florida because the future of the brokerage business belongs to bold, entrepreneurial agents,” stated Adam Stern, one of RARE's founders. This sentiment reflects the company’s aim to disrupt conventional brokerage norms that have remained unchanged for decades.

For far too long, the top 10% of agents have dominated the industry without receiving the necessary rewards from traditional brokerages for their hard work and achievement. RARE aims to change this narrative by developing a new model that prioritizes both emerging talent and established top producers, thereby creating real financial incentives that recognize the contributions of those driving the industry

To lead this expansion, Adam Stern brings over twenty years of real estate experience, having successfully generated over $12 billion in real estate sales. His expertise has allowed him to train upwards of 4,000 agents across 16 offices, setting a benchmark for success in the field. “When I joined RARE, I led a team of three. Today, I run my own office with 55 agents. The RARE model is designed to unlock potential—it’s about more than just support; it’s about structure and freedom to build something meaningful,” said Brett Starke, Office Partner, highlighting the transformative possibilities available to agents under the RARE umbrella.

Vision for the Future


As it steps into the exciting South Florida market, RARE Real Estate is armed with a bold vision to redefine brokerage operations. With its agent-first focus, innovative technology solutions, and a clear emphasis on collaboration, RARE seeks to create significant advantages for its agents, setting them apart from their competitors. The Miami launch is merely the beginning, as RARE has plans to expand into more key markets across the United States, propelling its mission of elevating real estate professionals nationwide.

The innovative approach RARE Real Estate brings to the brokerage sector sets it apart as it aims to cultivate a community of successful agents willing to lead with vision and enterprise. Those interested in the transformation of the real estate landscape and the empowerment of top-tier agents should stay tuned as RARE continues to shake up the industry.

For further details, visit their website at rare.realestate/usa or follow them on Instagram at @rare_realestate.

About RARE Real Estate


RARE Real Estate stands at the forefront of modern brokerage solutions, quickly emerging as the preferred choice for entrepreneurial agents and established teams striving for expansion and prosperity. With its unmatched success and powerful branding, RARE is not just another brokerage—it is a true partner dedicated to fostering long-term growth and success for its agents.

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