Experience the Magic Hour at JOHNNIE WALKER BLONDE's Unique Club Event

Get ready for an unforgettable evening on May 15th and 16th, 2025, as the renowned brand HAPPY OUTSIDE BEAMS collaborates with the world-famous whisky label Johnnie Walker to bring you an interactive event like no other: JOHNNIE WALKER BLONDE presents MAGIC HOUR CLUB. Set against the picturesque backdrop of the Tokyu Plaza Harajuku rooftop terrace in Shibuya, participants can expect a vibrant celebration of outdoor fun and mixology.

Previously hosted at BEAMS Men Shibuya, this marks the third iteration of a successful partnership between Johnnie Walker and BEAMS, which saw unique bar concepts designed as “clothing stores.” This time, they introduce Johnnie Walker Blonde, a whisky crafted for mixing, further enhancing the experience of the breathtaking Magic Hour — a time when the sky glows orange and excitement fills the air.

The event is scheduled to take place as follows:

- Date: May 15 (Friday) from 3 PM to 10 PM, and May 16 (Saturday) from 12 PM to 8 PM.
- Location: 7th floor rooftop terrace of Tokyu Plaza Harajuku, 6-31-21 Jinguumae, Shibuya-ku, Tokyo.
- Entry Fee: Free (some drinks and activities may incur charges).

During the event, visitors can sip on the delightful JOHNNIE BLONDE BEAMS MIX, a special cocktail featuring the smooth and sweet flavor of Johnnie Walker Blonde, complemented by hints of orange and peach. This easy-drinking blend is perfect for socializing with friends while enjoying the festive atmosphere.

Throughout the event, guests can partake in various engaging activities and workshops that embody the core philosophy of HAPPY OUTSIDE BEAMS, which encourages outdoor play. The MAGIC HOUR MASK MAGIC performance will feature captivating shows by magician Tomoki, who combines close-up magic with audience participation, creating an interactive experience that’s sure to delight. Tomoki began his journey in magic at 15, inspired by performances he saw on television, and has since honed his craft through street performances, restaurant engagements, and event appearances, garnering a large following on social media.

Moreover, participants can join in a stamp rally at the event which rewards those who experience the Johnnie Walker Blonde offerings with limited edition bandanas. Additionally, by taking pictures with a specially designed hand-held photo frame shaped like Johnnie Walker Blonde and posting them on social media with the hashtag #ジョニーウォーカーブロンド, they can enter a contest to win even more prizes.

Collaborating with several dining establishments within the Tokyu Plaza Harajuku, from May 15 to May 31, exclusive drinks utilizing Johnnie Walker Blonde will be offered at these venues.

As for the Johnnie Walker Blonde, it is a perfect example of the innovative spirit behind the brand, crafted with the intent to create a “mixing” whisky that maintains the depth of Scotch while offering a light, fruity profile for a more accessible and enjoyable tasting experience.

HAPPY OUTSIDE BEAMS is all about promoting the joy of outdoor activities. From camping to park picnics, their mission is to mix fashion and culture, providing a fresh take on the outdoor lifestyle while urging everyone to take part in fun experiences, making them suitable for anyone who wants to enjoy the outdoors.

This unique pairing of Johnnie Walker’s heritage and BEAMS' creative approach will redefine how we celebrate the Magic Hour and outdoor leisure. So gather your friends and come join the celebrations - let’s enjoy the beauty of the outdoors together!

For More Information

More details about the event can be found at the official website: BEAMS NEWS.

Come and embrace a magical evening filled with enjoyment and good company in the heart of Tokyo!