BE FORWARD Continues Sponsorship with Motorsport Team SAMMIT Until 2026

BE FORWARD Extends Partnership with SAMMIT Team

BE FORWARD CO., LTD., based in Minato, Tokyo, has proudly announced the continuation of its sponsorship of motorsport team SAMMIT, led by the popular YouTuber and influencer Sam Lucas, until March 2026. This partnership highlights BE FORWARD's commitment to showcasing Japan's rich automotive culture on a global scale.

The SAMMIT team, competing in the FORMULA DRIFT JAPAN series, will sport a vibrant orange livery, reflecting BE FORWARD's distinctive brand colors, as they prepare to take on the 2025 season.

Sam Lucas: A Unique Voice in Motorsport

Sam Lucas has established himself as a prominent foreign driver and influencer residing in Japan. His mission is to share the excitement and allure of Japanese automotive culture and motorsports with a larger audience. His content, particularly on YouTube and various social media platforms, resonates with viewers worldwide.

Founded in 2004, BE FORWARD specializes in exporting used cars to over 200 countries, aligning perfectly with Lucas's goal of promoting Japan's automotive heritage. The partnership began in April 2024, and the upcoming contract extension underscores a shared vision of spreading the beauty of Japanese cars to the world.

Formula Drift Japan: A Thrilling Competition

FORMULA DRIFT JAPAN is a premier drifting event where competitors showcase their skills in a series of races. For 2025, six rounds will be hosted across various domestic circuits, drawing attention from motorsport enthusiasts. With the fresh orange theme for the vehicles, SAMMIT is poised to make a strong impression during these events.

Sam Lucas is set to provide viewers with detailed updates on his racing journey while also promoting BE FORWARD's initiatives through his platforms. The sponsorship period runs from April 2025 to March 2026, during which Lucas intends to continue building awareness about Japanese car culture.

Sam Lucas's Commitment to Car Culture

In a statement, Sam Lucas expressed his gratitude for the opportunity to represent BE FORWARD in FORMULA DRIFT JAPAN. He stated, “I am honored to partner with BE FORWARD to carry the charm of Japanese car culture around the globe. Through racing, I aim to convey its allure and significance.” He is dedicated to leveraging this partnership to enhance the global recognition of Japanese automotive value.

Sam Lucas Profile

- Name: Sam Lucas
- Team Name: Team SAMMIT with BE FORWARD
- Career Highlights:

- Entry into FORMULA DRIFT JAPAN 2024
- Entry into FORMULA DRIFT JAPAN 2 2023
- Moved to Japan in 2015 to learn drifting
- Began competitive driving in 2018 and has grown as an influencer, sharing his journey and experiences.

Lucas's YouTube channel stands as a testament to his success, rising to become the number one in the Japanese motorsport community.

Follow Sam Lucas on Social Media:

Upcoming FORMULA DRIFT JAPAN Schedule

The 2025 season will feature six rounds at the following locations:
1. Round 1: April 26 (Sat) - 27 (Sun) at Fuji Speedway
2. Round 2: May 24 (Sat) - 25 (Sun) at Suzuka Twin Circuit
3. Round 3: June 14 (Sat) - 15 (Sun) at Ebisu Circuit West Course
4. Round 4: July 12 (Sat) - 13 (Sun) at Sportsland SUGO
5. Round 5: September 6 (Sat) - 7 (Sun) at Gran Snow Okuibuki
6. Round 6: October 11 (Sat) - 12 (Sun) at Okayama International Circuit

For more information, visit the official FORMULA DRIFT JAPAN website.

Company Overview

- Name: BE FORWARD CO., LTD.
- Established: March 10, 2004
- Capital: 500 million yen
- CEO: Hirokatsu Yamakawa
- Headquarters: Roppongi Hills Mori Tower, 37th Floor, 6-10-1 Roppongi, Minato, Tokyo 106-6137
- Employees: 279 (Japan)
- Business Overview: Sales and export/import of used vehicles, automotive parts, and EC site operations.
- Performance: Sales revenue of 118 billion yen (2024 period), with over 156,000 units sold globally (2024 period).
- Website: BE FORWARD Corporate
- E-commerce Site: BE FORWARD