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ViewLift Unveils Agentic AI for Streaming Optimization

In a significant leap for streaming platforms, ViewLift, a subsidiary of DAZN, has rolled out its latest innovation, Agentic AI, designed to optimize streaming operations. This state-of-the-art AI functionality is embedded within ViewLift's content management system (CMS), enabling administrators to automate routine tasks seamlessly. The launch announcement was made on November 9, 2026, highlighting its potential to transform how streaming services manage user interactions and administrative workloads.

What is Agentic AI?

Agentic AI acts as an advanced assistant within the CMS, allowing platform admins to communicate tasks using simple, plain-language prompts. This convenience means that tedious manual processes—such as resetting logins, managing subscriptions, and handling refunds—can be accomplished without the need for extensive manual inputs. Instead, the AI agent takes over these activities, significantly reducing the time and effort required from human operators.

Key Features of the AI Implementation

The new agent offers several features aimed at streamlining operations for services that cater to large volumes of subscribers. Here are some of its critical capabilities:

1. Subscriber Management: Administrators can efficiently find any subscriber, view linked devices, generate login codes, and even apply updates or anonymizations to accounts—all from a user-friendly interface.
2. Billing & Subscriptions: The AI allows for quick access to billing histories, grant or revoke statuses, restore subscriptions, and issue refunds in an efficient manner.
3. Page Building: Users can duplicate existing pages using ViewLift's extensive design modules with a single prompt, making it easier to maintain and modify the platform's digital presence.

Additionally, actions that alter data, such as updates or refunds, require a