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Cracker Barrel's Rockers Across America: A Tribute to Veterans

As November approaches, Cracker Barrel Old Country Store is set to unveil an innovative initiative that honors our nation's veterans and military families. This project, aptly named Rockers Across America, transforms the iconic rocking chairs of Cracker Barrel into unique artistic expressions. The initiative is geared towards celebrating the stories and sacrifices of those who have served in the military.

The Concept Behind Rockers Across America

This month-long campaign, developed in partnership with America250, aims to turn Cracker Barrel's classic rocking chairs into storytelling canvases. From November 9 to November 30, select Cracker Barrel locations will display custom-designed rocking chairs that narrate the journeys of various veterans. Each chair features original artwork inspired by personal stories, capturing the essence of military service and family tradition.

Cracker Barrel's longstanding tradition of gathering at the front porch has always been a space where connections are forged. These rocking chairs have been more than just furniture; they symbolize the warmth of shared experiences and the rich tapestry of American life. Sarah Moore, the Chief Marketing Officer at Cracker Barrel, encapsulates this sentiment by stating, "The front porch has always been at the heart of the Cracker Barrel experience. It's where people slow down, gather together and share stories. Through Rockers Across America, we're turning one of our most iconic symbols into a tribute to veterans and military families, helping ensure their stories are seen, remembered, and celebrated."

Artistic Contributions

To bring this initiative to life, Cracker Barrel collaborated with artists Victoria Barnhill and Emma Gilbert. The chairs showcase four distinct designs, each reflecting the narrative of a veteran:
1. The Guardians - Designed by Barnhill, this piece honors the strength and protection symbolized by oak trees, featuring yellow ribbons and wildflowers, representing families awaiting the return of their service members.
2. The Aviator - This chair honors Glenn Carr, a 91-year-old Army veteran, depicting an eagle and military aircraft soaring over American landscapes, celebrating his journey and service.
3. Grandma's Cookin' - Inspired by Gilbert's family heritage and military connections, this artwork emphasizes togetherness and Southern tradition, intertwining patriotic motifs.
4. Serving Others - Dedicated to Mike Madden, a former Marine and Cracker Barrel District Manager, this design reflects his dual commitment to service and hospitality.

A Nationwide Celebration

The Rockers Across America roadshow will be featured at ten Cracker Barrel locations across the United States, transforming each spot into a venue of reflection and tribute. Participating locations include cities like Washington, D.C., Charlotte, Atlanta, and Jacksonville. Visitors at these sites will have the opportunity to engage with the artwork and learn more about the inspiring figures behind the designs.

Moreover, from November 9 to November 30, guests can enter the Rockers Across America Sweepstakes, providing a chance to win their very own custom-designed rocking chair. This not only ensures the essence of the initiative lives on but also serves as a reminder of the stories told through the artwork.

Supporting Veterans Beyond November

In alignment with its mission to support veterans, Cracker Barrel is continuing its tradition of honoring military personnel on Veterans Day, November 11, by offering complimentary meals to veterans and active-duty service members. In addition, the company is running special promotions throughout the month, including discounts on military-themed merchandise. Perhaps most significantly, the Cracker Barrel Old Country Store Foundation has committed to donating $100,000 to the Gary Sinise Foundation, which assists severely wounded veterans with custom homebuilding programs.

This collaborative effort represents Cracker Barrel's dedication not only to honoring veterans through artistic expressions but also providing tangible support to military families. The Rockers Across America initiative ultimately serves as a heartfelt homage, ensuring that the brave sacrifices of veterans are never forgotten and continue to inspire future generations.

To learn more about Rockers Across America, including the sweepstakes and participating locations, visit Cracker Barrel's official website today. Enjoy the warmth of storytelling and the spirit of remembrance this November.