#LUX #Sakura Series #Unilever Japan

LUX Unveils its Revamped Sakura Series to Combat Winter Hair Damage

In an exciting development for beauty enthusiasts, LUX, the renowned total beauty care brand under Unilever Japan, is set to launch its much-anticipated Sakura series on December 8, 2025. This fresh lineup aims to tackle the harsh effects of winter dryness while delighting users with the enchanting fragrance of cherry blossoms, heralding the arrival of spring.

This year, the Sakura series will introduce new offerings stemming from the recently launched "Super Rich Crystal" and the revamped "Super Rich Shine" ranges, both of which have already garnered attention. The objective is straightforward: to protect hair from the accumulated damage brought on by winter while enveloping it in the beautiful scent of cherry blossoms — an ideal way to experience the “Winter Hair Revelation.”

Aims of the Sakura Series

The LUX brand is committed to creating a world where individuals can celebrate their unique beauty through hair care. As part of this mission, the 2025 Sakura series expands its offerings to include items inspired by the Super Rich Crystal series launched in March 2025, as well as those from the Super Rich Shine series, which underwent a major overhaul in September. Together, these products promise to shield hair against winter's dry conditions while providing an exhilarating “winter hair experience” infused with the vibrant fragrance of cherry blossoms. This series offers more than just in-shower care; it also features leave-in treatments, ensuring that every aspect of hair care is catered to.

Exciting Launch Campaign

In celebration of the Sakura series launch, Unilever is introducing an enticing in-store campaign starting on December 15, 2025. Customers who purchase LUX hair care products totaling 1,000 yen will be entered to receive an exciting cashback offer in the form of a select Pay option. The campaign encourages participants to visit the campaign site for specific details and instructions on how to enter.

Campaign Website: Unilever Campaign

How to Participate in the Campaign:

1. Purchase the eligible product(s).
2. Capture an image of the receipt from the purchase.
3. Visit the campaign site to upload the receipt image.

Campaign Period: December 15, 2025 - January 31, 2026.

Reward: Customers can receive up to 30% cashback via select Pay for their purchase amount.

Overview of the Sakura Series Products

• - Super Rich Shine Sakura: A staple product in the LUX lineup, the Super Rich Shine range meticulously addresses hair concerns, including damage, dryness, frizz, and dullness. With a significant overhaul in both formulation and packaging in September 2025, this series now incorporates 80% beauty essence and silk and argan oils for a lustrous finish. The use of treatment ensures an extra layer of shine and smoothness, perfect for restoring moisture during winter while preparing for the refreshing cherry blossom season.

• - Super Rich Crystal Sakura: Initially launched in March 2025, the Super Rich Crystal series focuses on intensive damage care. It features a specialized formula with ultra-small crystal amino acids that penetrate deep into the hair, addressing seven significant types of damage commonly encountered in daily life.

• - Luminique Sakura Dream: Designed for busy women seeking a luxurious bath time experience, this silicone-free shampoo series offers an elegant cherry blossom scent reminiscent of a fully bloomed sakura. This collection addresses dryness caused by springtime pollen while delivering silky, hydrated hair.

• - Bath Glow Sakura: Developed based on customer feedback for products that ensure lasting moisture and shine, this line emphasizes “moisture care.” Enriched with cherry blossom extract, it provides a refreshing and hydrating experience, ideally suited for maintaining smooth hair all day long.

LUX Brand History

Founded in 1972, LUX made its mark in the Japanese market as a cosmetic soap and has maintained a strong presence. Celebrating its 36th anniversary with the introduction of the Super Rich Shine, LUX continuously adapts to meet the evolving needs of hair care for Japanese women. Featuring a robust range of products, LUX has achieved record sales in the hair care market for eight consecutive years, emphasizing its commitment to enhancing the beauty of hair worldwide. In 2021, LUX embraced the philosophy that self-perception of beauty leads to confidence and courage, launching the