#Hokkaido #Swatch Nines #The Nines AG

The Swatch Nines SNOW 2026: A New Era in Action Sports

In an exciting announcement, The Small Things Inc., based in Minato, Tokyo, has confirmed its role as a business provider and project manager for the much-anticipated Swatch Nines SNOW 2026 event in Hokkaido, Japan. This innovative and groundbreaking global action sports event, orchestrated by Swiss company The Nines AG and Japan-based co-organizer Machino Mirai Co., Ltd., officially marks the commencement of an unprecedented project for the local snow sports community.

What is the Swatch Nines?

The Swatch Nines is a unique and elite event in the world of skiing and snowboarding. Unlike traditional competitions where athletes compete against each other, the focus of the Swatch Nines is on showcasing creativity and performance art. Top athletes from around the globe gather to demonstrate their skills and push the boundaries of their sports against spectacular backdrops composed of specially designed structures located on the snow.

Invited athletes are not just competitors but artists, creating awe-inspiring visuals and breathtaking tricks that captivate audiences worldwide. The audiovisual format of the event is crafted to push the limits of sports and art, resulting in a vivid representation of what modern entertainment can be.

Global Engagement through Social Media

Since its inception, the Swatch Nines has generated billions of views on various social media platforms, primarily among European audiences. With athletes who continuously create dynamic and visually stunning content, Swatch Nines has become a cultural phenomenon. It garners millions of views on platforms like Instagram, YouTube, and TikTok, captivating the attention of Generation Z, millennials, and younger audiences everywhere.

According to The Nines AG, previous events attracted approximately:

• - 50 top athletes from around the world
• - 30 media outlets
• - 40 photographers and videographers

As a result, previous events have generated over 235 million online viewers, created 1.2 billion cross-media contacts, and produced an estimated advertising value of 14 million USD. The event's capacity to spread across social media with millions to tens of millions of views per post showcases its vast reach and influential power.

Connecting with New Generations

For brands to resonate with young consumers, their presence must feel organic and integrated into their lifestyles. The Swatch Nines provides a perfect platform for global brands to connect with the enthusiastic fan base of Generation Z and millennials, allowing brands to establish genuine interactions with a target demographic that is often hard to reach. The event is not just about sports; it is an essential cultural experience that influencers use to communicate and define the latest trends.

A Distinguished Hosting Structure

The Swatch Nines SNOW, recognized as one of the premier skiing and snowboarding events based in Europe, has now chosen Hokkaido, Japan, for its inaugural Asian event. The hosting structure comprises:

• - Business provider and project manager: The Small Things Inc.
• - Rights holder and organizer: The Nines AG
• - Co-organizer and local host: Machino Mirai Co., Ltd.

This collaboration aims to ensure the highest quality standards of an international event while adapting to the local market in Japan.

Opportunities for Businesses

The event presents a remarkable opportunity for potential partner companies to leverage the immense reach of the Swatch Nines. Companies can benefit from the following aspects:

• - Social Media Power: Top athletes generate effective promotional content that spreads swiftly across social media platforms, ensuring wide exposure for partner brands.
• - International Exposure: With the Swatch Nines making its debut in Asia, international media attention will elevate partner brand visibility on a global scale.
• - Connection with Youth: The event serves as a bridge to connect with a younger audience intimately involved in action sports, allowing brands to resonate with the next generation.
• - Increased Brand Recognition: Participation and sponsorship opportunities will feature a brand's presence prominently throughout the event, significantly enhancing brand recall and recognition.

Interactivity and engagement with this younger audience can lead to sustainable long-term customer relationships for participating brands.

Looking Ahead

The journey to Swatch Nines SNOW 2026 is just beginning, with key milestones ahead:

• - Summer to Autumn 2025: Confirmation of sponsor companies and contract finalization.
• - Winter 2025: Announcement of participating athletes and initiation of promotional activities.
• - April 2026: Main event of The Nines SNOW in the Hokkaido area.

As Japan prepares to embrace this exhilarating event, the local sports community, brands, and fans eagerly anticipate the intersection of sports, culture, and art that is Swatch Nines. Expect to see a breathtaking display of talent and innovation from athletes who will redefine what is possible in the world of action sports.

About The Small Things Inc.

The Small Things Inc. takes its name from the song