#USA #New York #AI Technology #FOX Advertising #Mobian

FOX Advertising and Mobian Form Strategic Alliance

In a significant move for the advertising industry, FOX Advertising has joined forces with Mobian to pioneer innovative, AI-powered measurement and targeting strategies. This partnership not only underscores each company's commitment to data-driven advertising but also enhances content optimization while democratizing outcome-based measurement.

Announced on October 9, 2025, this strategic collaboration aims to fuel the development of FOX's Converged Media Platform, which was initially introduced in May 2025. This platform, powered by AdRise technology, integrates Mobian's advanced AI analytics within its infrastructure to fundamentally transform the advertising landscape across the entire FOX portfolio, starting with FOX News Media.

Key Features of the Partnership

One of the notable features of this alliance is the Unified Audience Insights capability, where AI optimally connects signals across both streaming and digital platforms, offering a comprehensive view of the consumer journey. Advertisers will benefit from new methodologies such as AI-Driven Activation, which involves real-time optimization of ad placements based on contextual relevance and the creative alignment of ads. Furthermore, Mobian's technology ushers in a new era of AI-Fueled Measurement, moving away from traditional identity-based metrics to a data signal framework that proves performance without relying on personal data.

This innovative approach not only improves advertising efficacy but also allows brands to make informed reinvestment strategies post-campaign, thereby providing a unified perspective into increasing ad effectiveness.

Addressing Current Advertising Challenges

In addressing the prevalent challenges in the advertising space, Stephano Kim, Chief Strategy and Operations Officer of FOX Advertising Sales, noted the traditional technology flaws that often misclassify safe brand environments, particularly in news media, thus frustrating marketers and jeopardizing essential funding for publishers. He stated, "Advertisers should not be put in a position where they cannot reach key audiences due to outdated technology failures."

Kim emphasized the importance of this partnership with Mobian, highlighting the significance of their technology in providing advertisers with the confidence and assurance that their ads will achieve optimal placements aligned with audience expectations and brand safety.

Empowering Advertisers with AI-Powered Insights

Jonah Goodhart, Co-Founder and CEO of Mobian, echoed Kim's sentiments, asserting that this partnership aims to dismantle the compromise between scale and precision that advertisers often face. He said, "By combining FOX's vast reach and Mobian's contextual intelligence, we are elevating advertising efficacy and ensuring that every placement is not only effective for brands but resonates with audiences."

Mobian’s platform employs advanced Contextual Intelligence that evaluates not only the content of the advertisements but also the underlying emotions, sentiments, and themes. This ensures that messaging aligns correctly with both the environment and the moment in which it is presented. Furthermore, its Signal-Based Buying with AI Personas interprets behavioral and environmental signals to more intelligently connect advertisers with their target audiences, offering a more nuanced alternative to simple demographic targeting.

Designed to work seamlessly across Connected TV (CTV), digital, and social platforms, Mobian’s technology provides advertisers with the flexibility to engage audiences effectively wherever FOX content is consumed.

Looking Ahead

With this partnership, both FOX Advertising and Mobian are set to reshape the advertising ecosystem significantly. The integration of AI-driven solutions promises to enhance the effectiveness, relevance, and safety of brand messaging in a rapidly evolving market landscape.

For more insights about FOX Advertising and its innovative approaches, visit Fox Corporation's Official Site. Similarly, to learn more about Mobian’s cutting-edge technology and its implications for modern advertising, check out Mobian’s website.