#Michael Jordan #Portugal #Lisbon #SBC Summit #Jason Robins

SBC Summit 2026 to Kick Off with Influential Keynote Speakers

The SBC Summit 2026, set to take place in Lisbon, Portugal, promises to be an event of unprecedented magnitude in the realm of sports and business. This year's conference will feature three titans of the industry: the legendary basketball player, investor, and philanthropist Michael Jordan, the founder and CEO of Sportradar Carsten Koerl, and the co-founder, CEO, and chairman of DraftKings Jason Robins. The keynote will be moderated by Kirsty Gallacher, a respected journalist and former Sky Sports News presenter.

Scheduled for September 29, 2026, the keynote titled "Leadership in Sports Business" will delve into the myriad transformations in the sports industry, examining aspects such as technology, media, data, and fan engagement from the perspective of these prominent figures who have significantly impacted the modern sports ecosystem.

The Intersection of Gaming and Sports Betting

A central theme of the keynote discussion will be the interconnectedness of online gaming and sports betting. As both industries move towards parallel and collaborative operations, industry leaders will explore how this synergy is reshaping their business models.

The session is expected to address broader leadership challenges, including scaling global businesses, making decisions under pressure, and managing change in rapidly evolving sports and technology markets. Rasmus Sojmark, the CEO and founder of SBC, emphasized the significance of this discussion, stating that it represents a pivotal moment for the event. He remarked, "This is the kind of conversation that transcends our industry. Having Michael Jordan, Carsten Koerl, and Jason Robins on the same stage is truly special. They have transformed how people interact with sports through performance, technology, and innovation. Bringing them together at SBC Summit reflects the current magnitude and future potential of this industry."

High Expectations for Attendance

With an impressive lineup of speakers and engaging discussions planned, SBC Summit 2026 anticipates attendance from over 40,000 professionals spanning various sectors, including sports, gaming, payments, marketing, technology, and media. This marks a significant opportunity for networking and knowledge-sharing across the sports business landscape.

As the summit approaches, further details regarding the schedule and access for attendees will be announced. Interested parties are encouraged to keep an eye on the official SBC Summit website for updates and information on how to participate.

The SBC Summit has evolved into a flagship event for the SBC brand, uniting top executives and decision-makers from the sports, gaming, and betting industries over a week of networking, exhibitions, and enlightening discussions in Lisbon. This year's event promises to be as impactful as its predecessors, if not more so, setting the stage for the future of sports leadership and innovation.

In conclusion, the SBC Summit 2026 stands as a milestone event that not only celebrates the legacy of industry leaders like Michael Jordan but also serves as a forum for discussions that will shape the future of sports and business at large. Don’t miss out on what is sure to be a historic gathering in Europe’s vibrant capital!