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Increasing Demand for Help

In a landscape marked by rising costs and economic uncertainty, many Americans find themselves struggling to meet their basic needs. The Salvation Army, a long-standing provider of critical social services, is urging the public to contribute during this crucial year-end fundraising period. With nearly one in three adults in the U.S. admitting they are barely getting by financially, the call for support has never been more urgent.

Financial Struggles Across the Nation

Recent reports indicate that more individuals are facing financial difficulties than ever before, with increasing inflation and stagnant wages leaving many unable to afford essentials like food, housing, and healthcare. For countless families, the holiday season, typically a time of giving, is overshadowed by the harsh realities of economic strain. In light of this, The Salvation Army has noticed a significant uptick in demand for its services.

Commissioner Kenneth G. Hodder, the National Commander of The Salvation Army, emphasizes the importance of community support in ensuring their programs can continue to function. He states, "For us, the shortened holiday giving window could mean $13 million less for programs that provide food, shelter, and disaster relief. With rising economic uncertainty and growing demand, donations of all sizes are crucial to ensure we can continue meeting the needs of our communities." This statement underlines the gravity of the situation as we approach the year's end.

A Decline in Charitable Contributions

While The Salvation Army has enjoyed a generally positive fundraising atmosphere, the end of the year presents unique challenges. Data shows that charitable donations have declined by 2.1% in 2024, even after adjusting for inflation. Furthermore, this year's holiday shopping season was shortened by five days, leading to a decrease in opportunities for charitable giving, which could significantly impact financial support for organizations like The Salvation Army.

Hodder highlights the consequences of such trends, noting that nearly half of The Salvation Army's public financial support comes during the holiday season. Additionally, as a result of the Tax Cuts and Jobs Act of 2017, end-of-year donations reportedly fell by roughly $20 billion in its aftermath. The Generosity Commission, in its latest findings, also revealed that over the past two decades, countless households have stopped contributing to nonprofits or volunteering altogether.

The Urgent Call for Contributions

The situation illustrates a profound challenge not just for charities, but for the millions who depend on them. Diminished charitable giving could mean the difference for these individuals between despair and sustained hope. Yet amidst these trials, there remains optimism rooted in the inherent capacity of the American public to rise to the occasion.

The Salvation Army offers numerous avenues for making contributions. Individuals can:

• - Make a one-time donation via their website or by reaching out directly through their hotline.
• - Sign up for ongoing support as a sustaining donor.
• - Contribute through assets such as stocks or bonds, or even set up planned giving strategies.
• - Donate cryptocurrency, further expanding the options available for generosity.

Commitment to Service

Despite the challenges posed by economic conditions and decreasing charitable support, The Salvation Army remains steadfast in its mission. Committed to assisting everyone who seeks help, the organization pledges to extend its services as long as resources allow. The Army serves over 27 million people annually in the U.S., addressing issues such as poverty, addiction, and homelessness without discrimination.

Through a network of 6,400 operational centers, the organization provides food, shelter, disaster relief, youth programs, and much more. This expansive scope of services underscores the need for continued public support, especially during these critical fundraising periods.

Conclusion

The Salvation Army’s call to the public to give whatever they can before year-end is not just a plea for donations; it reflects the urgent need to support individuals and families during challenging times. By coming together, we can ensure that vital community support continues, demonstrating the profound impact of collective generosity. Every contribution, no matter the size, has the potential to create hope and change lives. For more information or to donate, please visit www.salvationarmyusa.org.