#Japan #JR East #Shinagawa #Disney Pixar #Toy Story 5

Ecute Shinagawa Celebrates Toy Story 5

Ecute Shinagawa, a commercial facility operated by JR East Cross Station, is set to launch a vibrant collaboration campaign in honor of the much-anticipated release of Disney & Pixar's latest film, Toy Story 5. This exciting event will run from July 1 to July 20, 2026, at JR Shinagawa Station. The interior design will be adorned with iconic characters from the beloved franchise, creating a delightful atmosphere for fans.

To celebrate this outdoor toy treasure chest, the campaign will feature special decorations inspired by the movie's characters. Visitors can enjoy a plethora of activities, including a limited-time giveaway of exclusive merchandise and opportunities to win special prizes through social media contests.

Campaign Highlights

1. Exclusive Original Sticker Giveaway (First 50,000 Customers)

During the campaign period, customers making a purchase of 1,500 yen or more at eligible shops within Ecute Shinagawa will receive a unique sticker designed specifically for Toy Story 5. This is a great opportunity for fans to take home a piece of the exciting new film!

• - Date: July 1 – July 20, 2026
• - Note: Stickers are available while supplies last, and some stores, including those selling alcohol or tobacco, are excluded from this offer.

2. Movie and Shopping Experience at T-Joy PRINCE Shinagawa (First 300 Customers)

After the film's release on July 3, 2026, customers who received the original sticker from Ecute Shinagawa can claim an exclusive fans' item—a specially designed fan—at the T-Joy PRINCE Shinagawa theater. To qualify, show your sticker along with a movie ticket or reservation confirmation at the theater's ticket counter.

• - Date: July 3 – July 20, 2026
• - Note: A limited number of fans will be available on a first-come, first-served basis.

3. Social Media Giveaway on X (Formerly Twitter)

An exciting online campaign will run on Ecute Shinagawa’s official X account, where 35 customers can win original merchandise from Toy Story 5. To enter, follow the account and share a post quoting the campaign announcement on July 1, expressing your excitement for the film and including the designated hashtags (#PR #エキュートタイアップ #エキュート品川がおもちゃ箱).

POP UP STORE Details

A special pop-up store dedicated to Toy Story 5 will be set up at JR Shinagawa Station from July 1 to July 16, 2026. The store's hours are from 10:00 AM to 9:00 PM, with some opening and closing times adjusted for the first and last days. Shoppers spending over 2,000 yen will receive a randomly selected “puffy” sticker as a bonus.

• - Location: Inside JR Shinagawa Station Central Ticket Gate
• - Note: This promotion will also be available while supplies last and is limited to one sticker per transaction per person.

What to Expect from Toy Story 5

The upcoming film focuses on the imaginative and shy girl, Bonnie, and her cherished cowgirl doll, Jessie, who has been by her side as she grows. However, Bonnie's daily routine is disrupted with the arrival of a tablet. As she becomes engrossed in her screen, Jessie's concern grows regarding Bonnie's fading joy from playtime. Teaming up once again with Woody and Buzz, can Jessie help Bonnie rediscover her happiness? The film explores the enduring magic of toys, promising an adventure filled with heartwarming moments.

Release Date: July 3, 2026
Official Movie Site: Disney Toy Story 5
©2026 Disney/Pixar

About JR East Cross Station

JR East Cross Station, headquartered in Shibuya, Tokyo, and led by President Atsuko Ito, operates various businesses ranging from convenience stores like NewDays to restaurants and specialized vending operations. It functions under four primary sectors, including retail, dining, and the development of commercial facilities such as Ecute and Gransta.

For more details about the campaign, visit the official campaign site from July 1, 2026.