#USA #New York #Translation #DeepL #Clarify

DeepL Unveils 'Clarify': A Revolutionary Approach to Translation Accuracy

On March 4, 2025, DeepL, a leader in the field of AI language technology, announced the launch of its groundbreaking feature known as "Clarify". This innovative tool is designed to offer enhanced personalized translation options for over 200,000 business clients worldwide.

The primary goal of the Clarify feature is to integrate interactivity into the translation process, allowing users to engage actively. By utilizing advanced Large Language Models (LLMs), this capability provides suggestions for editing translations, tailored specifically to accommodate user preferences. The interactive nature of Clarify not only simplifies the user experience but also improves the clarity and precision of translated materials.

Jaroslaw Kutylowski, the CEO and founder of DeepL, emphasized the growing importance of AI in the professional environment. He stated, "AI is increasingly becoming an essential collaborator in our work lives. That's why we designed the Clarify function—to provide a personalized approach to interacting with the DeepL platform throughout the translation process." This tool acts like a colleague, proactively engaging users to refine their translations to meet the high-quality standards required for effective business communication.

The Rise of AI Investment

DeepL's introduction of Clarify coincides with a broader surge in AI investments, which totaled over $184 billion in 2024. A significant 72% of business decision-makers intend to integrate AI into their daily operations within the year. Furthermore, 92% plan to increase their AI budgets over the next three years. This trend reflects a shift from the initial excitement surrounding AI toward the pursuit of measurable outcomes. As companies move away from broad applications, they increasingly seek customized solutions that align with their specific business needs.

Notably, 25% of global companies are looking to apply AI for specialized tasks, including translations. The effective implementation of AI, particularly in contexts requiring a deep understanding of nuances and regulations—such as translations—has led to a favorable perspective on combining human expertise with AI. For instance, 51% of internal legal teams view AI as an effective tool for optimizing translations, preferring solutions that adjust to human oversight.

How 'Clarify' Works

When users input text into the DeepL translator, they can provide additional context regarding ambiguities or specific terminologies by responding to prompts from Clarify. This interaction leads to automatic adjustments in the output, ensuring that translations express the original intent more accurately. Clarify is engineered for translation tasks and is powered by specialized LLMs trained by seasoned language experts, ensuring both relevance and precision in its suggestions. Unlike typical AI tools that require explicit prompts from users, Clarify proactively identifies unclear phrases and offers recommendations.

Sebastian Enderlein, CTO of DeepL, highlighted the technological significance of the Clarify feature, asserting that it is just the beginning of a series of innovations aimed at enhancing interactivity within DeepL’s language technology platform. He expressed a commitment to meeting the dynamic linguistic and communication needs of their rapidly growing user base, which now exceeds 200,000 businesses globally.

As of now, the Clarify feature is available for DeepL Pro users via the web translator and initially supports translations between English and German. Plans are underway for future expansions to include additional language combinations. It adheres to the same security and compliance standards that DeepL Pro customers expect.

This launch marks a significant milestone in DeepL's trajectory, demonstrating its commitment to providing superior AI-driven language solutions. Renowned names in various fields such as manufacturing, law, retail, and healthcare have turned to DeepL’s services, which not only bridge language gaps but also optimize communication strategies to drive productivity across markets.

For more details on DeepL Pro, please visit DeepL Pro.

About DeepL

Founded in 2017 by Dr. Jaroslaw Kutylowski, DeepL has become a trusted partner for over 200,000 organizations and agencies, as well as millions of private customers, in 228 markets. The AI-powered language solutions offered by DeepL help entities overcome language barriers, conduct multilingual meetings, and enhance their communication effectiveness while ensuring high security standards. The company is supported by international investors like Benchmark, IVP, and Index Ventures.