#Japan #Niigata #Smile Resort #Hospitality Operations #Muika Snow Resort

Experience Winter Like Never Before at Muika Snow Resort

Muika Snow Resort is set to welcome winter sports enthusiasts starting December 27, 2025. Operated by Hospitality Operations, this premier winter destination boasts an impressive 200m wide run, catering to skiers and snowboarders of all skill levels.

Located just 3 km from the Muikamachi IC on the Kan-Etsu Expressway, Muika offers exceptional accessibility combined with stunning natural beauty. The resort features a wide variety of slopes and a diverse layout, ensuring both beginners and advanced skiers can find their joy on the snow.



The pristine snow quality, paired with breathtaking views of the Hakkai Mountain and the magnificent Echigo Sanzen range, offers an unforgettable skiing experience bathed in the beauty of nature.

For relaxation after a day on the slopes, guests can retreat to the Muika Onsen Hotel, which is directly connected to the resort’s ski slopes. The hotel features a renowned hot spring, officially designated as a national health resort, allowing guests to unwind and rejuvenate in soothing waters. With a commitment to providing a comfortable and enjoyable stay, the hotel caters to families and repeat visitors alike, ensuring every guest leaves with lasting memories.

New Brand Movie from Smile Resort

In conjunction with the upcoming season, Smile Resort has released a heartwarming brand movie that captures the moments of joy and emotion that winter brings. It highlights the unique, high-quality resort experience amidst the beauty of nature. We encourage everyone to watch this inspiring film!

Family-Friendly Features and Activities

Muika Snow Resort is designed with families and active individuals in mind. The Smile Kids Park serves as an excellent area for families and beginners with its dedicated snow escalators and clearly segmented areas for sledding and skiing, enhancing safety for young adventurers. For seasoned snowboarders, the upper slopes offer untouched off-piste fields that leverage the natural terrain. Here, daredevils can tackle steep inclines of up to 33 degrees and revel in the pure bliss of fresh powder.

On-Site Amenities at Muika Onsen Hotel

The Muika Onsen Hotel serves as an ideal base for winter sports aficionados. This facility is not just about skiing; it also features a stunning onsen that provides a warm retreat from the cold after a day of snow-filled activities. The hotel offers a buffet dinner featuring local ingredients from Niigata Prefecture, allowing guests to indulge in dishes rich in seasonal flavors. With spacious accommodations and kid-friendly amenities, the hotel ensures a comfortable experience for families and beginners.

Seasonal Promotions and Events

To enhance the visitor experience this season, Muika Snow Resort introduces various promotional days:

• - Every Tuesday: Ladies lift tickets for 3,800 JPY (Excludes December 30)
• - Every Wednesday: Men’s lift tickets for 3,800 JPY (Excludes December 31 and February 11)
• - Every Thursday: Senior discount for ages 60 and above at 3,800 JPY (Excludes January 1)
• - Every Friday: Family ticket for 5,500 JPY (adult + elementary student). Excludes January 2 and March 20.
• - Third Sunday Monthly: Free lift tickets for children under elementary school age.
• - Every 6th, 16th, 26th of the month: Purchase a lift ticket and receive a 50% off voucher for your next visit.

Key Dates

• - Opening Day: December 27, 2025, with one-day lift tickets at only 2,000 JPY.
• - Ski Day: January 12, 2026, buy a lift ticket and receive a half-price voucher for your next visit.
• - Final Week: March 23 to March 29, buy a lift ticket and get a voucher for next season.

Lift Ticket Pricing and Operating Hours

• - Season Dates: December 27, 2025, to March 29, 2026.
• - Hours of Operation: 8:00 AM to 4:00 PM.
• - Lift Ticket Prices: One-day pass: Adults 5,500 JPY, Middle and High School Students 4,200 JPY, Elementary School Students 2,800 JPY; Four-hour pass: Adults 4,600 JPY, Middle and High School Students 3,400 JPY, Elementary School Students 2,200 JPY.

Contact and Location

• - Facility Name: Muika Snow Resort
• - Location: 2910-114 Oguriyama, Minami Uonuma City, Niigata, 949-6636
• - Phone: 025-773-3311
• - Access: By car, 5 minutes from Kan-Etsu Expressway’s Muikamachi IC. By train, approximately 10 minutes from Muikamachi Station via a free shuttle bus available on weekends and holidays.
• - Website: Muika Snow Resort

About Hospitality Operations

• - Company Name: Hospitality Operations Inc.
• - Location: 2-5-16 Kanda Nishikicho, Chiyoda, Tokyo, 101-0054
• - CEO: Akio Tanaka
• - Established: July 22, 2005
• - Business Operations: Hotels, Ryokans, Glamping, Ski Resorts, Golf Courses, Restaurants, and Childcare Facilities.
• - Website: Hospitality Operations