Dream Planet & Arii
2025-07-13 13:12:14

Dream Planet and Arii Start Strategic Alliance to Boost Sales in Capsule Toy Business

Strategic Partnership to Enhance Sales in Capsule Toy Sector



Dream Planet, a subsidiary of THE WHY HOW DO COMPANY, has officially announced its alliance with Arii, a company specialized in the entertainment industry. The collaboration aims to merge the strengths and expertise of both companies to explore new sales avenues and enhance operational efficiency in the growing capsule toy business.

About Dream Planet
Founded in 2005 and located in Tsurugashima, Saitama, Dream Planet focuses on the manufacturing and wholesale of character merchandise, alongside managing a nationwide capsule toy operation. Despite their comprehensive operational know-how in installation, replenishment, collection, and maintenance, the company has struggled with sales and planning capabilities.

About Arii
On the other side, Arii, a venture company located in Shibuya, Tokyo, has experienced significant growth backed by a strong sales force. Since its establishment in December 2017, Arii has positioned itself as a comprehensive trading company focused on the entertainment industry, specializing in trading cards, Korean trends, and capsule toys. The company’s diverse operations include running a brick-and-mortar trading card mall called 'Toreka Mall', developing display-style vending machines for trading cards, and supporting the establishment and funding of trading card shops through innovative IT solutions.

The strategic partnership aims to leverage both companies’ strengths; Dream Planet’s strong operational capabilities in the capsule toy sector will align with Arii’s robust sales tactics and deep industry knowledge. The partnership seeks to share resources and expertise to complement each other’s weaknesses, ultimately aiming to boost sales and profitability in the capsule toy segment.

Collaborative Focus in Capsule Toys


Dream Planet's extensive operational knowledge will be combined with Arii's strengths in customer development within the capsule toy sector. This collaboration will enable Dream Planet to maintain its diligent sales efforts while utilizing Arii as a partner responsible for some sales and planning tasks. Together, they aim to engage in customer outreach activities unattainable by Dream Planet alone.

Comments from Leadership


Masato Miyamura, CEO of Dream Planet, expressed, “Arii possesses extensive networks and profound expertise within the entertainment industry. Our partnership will allow for the expansion of our capsule toy business. By combining our operational expertise with Arii’s network, we aim to provide higher satisfaction to our customers.”

Future Outlook


Both companies aspire to expand their profits through this partnership specifically within the capsule toy business. Details about cooperative locations and product expansions will be communicated once finalized. Although the immediate financial impact on the group is considered minimal, any operational developments necessitating disclosure will be promptly announced.

For inquiries regarding this partnership, please reach out via Dream Planet's contact form.

Company Profiles


Arii
  • - Location: 1-10-8 Dogenzaka, Shibuya, Tokyo
  • - Established: December 2017
  • - CEO: Takao Arai
  • - Capital: ¥201,230,000
  • - Website: arii.jp

Dream Planet
  • - Location: 174 Fujikane, Tsurugashima, Saitama
  • - Established: November 29, 2005
  • - CEO: Masato Miyamura
  • - Website: dreamplanet.co.jp

THE WHY HOW DO COMPANY
  • - Location: 22 Aizu-machi, Shinjuku, Tokyo
  • - Established: July 2004
  • - Listed: October 2006 (TSE Standard: 3823)
  • - CEO: Shunpei Iwao
  • - Website: twhdc.co.jp


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Topics Business Technology)

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