EX.CO Introduces Revolutionary AI Analyst to Streamline Performance Data Analysis for Publishers

EX.CO Launches AI Analyst to Transform Performance Data Analysis

In an age where data drives decision-making, EX.CO has introduced a groundbreaking AI-powered tool designed specifically for publishers and media owners. The newly released EX.CO AI Analyst allows users to inquire about performance metrics using natural language, making data analysis more accessible than ever.

This innovation comes in response to the growing challenge that revenue teams face daily. Many media companies find themselves bogged down by manual data entry and lengthy reporting routines. A recent study by DoubleVerify highlighted that a staggering 73% of publishers and supply-side platform (SSP) executives feel overwhelmed by the time-consuming task of processing inventory performance and revenue data. Moreover, 80% believe this time constraint hampers their ability to enhance inventory and revenue opportunities.

The traditional morning reporting ritual is reported to consume up to 90 minutes a day for ad operations practitioners. This adds up to significant lost hours weekly, potentially impacting strategic planning and execution. EX.CO’s AI Analyst has been designed to address these exact pain points. By enabling users to type straightforward questions, the AI tool quickly compiles reports and offers insightful analyses in a matter of seconds.

Shachar Orren, co-founder and CMO/CRO of EX.CO, articulates the transformation this tool brings: “Every revenue team we work with shares a common frustration—the data they need is available, but organizing it into actionable insights can take hours. With the AI Analyst, the complexities are simplified, and teams can obtain clear, immediate answers just by asking.” This shift not only optimizes workflows but also accelerates informed decision-making.

The AI Analyst is seamlessly integrated within the EX.CO platform and utilizes the built-in reporting engine to access real-time data from each account. This means that the insights generated are always reflective of the current performance, and everything operates within the existing platform without requiring additional logins or tools. The assistant’s ability to maintain context even allows users to refine their queries with follow-up questions, enhancing the depth and relevance of the data retrieved.

Available immediately to all customers, the EX.CO AI Analyst can be accessed from any reporting page within the platform, making it a versatile addition to the toolkit of media professionals. With the AI analyst on board, media companies can now shift their focus from tedious data management to strategic growth.

One of the unique features of this tool is its adaptability to user queries, which mimics a conversational approach. This means that even those who may not be data-savvy can engage with the analytics confidently and derive insights that could have otherwise taken hours to compile manually.

EX.CO stands at the forefront of the streaming economy, providing innovative AI strategies that foster revenue growth across various platforms, including web, mobile, and connected television (CTV). Their commitment to empowering media leaders is further emphasized by partnerships with major entities like Advance Local, Hearst Newspapers, and The Walt Disney Company.

As the demand for quick and reliable data analysis continues to surge, tools like the EX.CO AI Analyst will likely become indispensable for media teams hoping to stay competitive in an increasingly data-driven world. The launch of this tool represents a significant improvement in how performance data can be leveraged for better outcomes, and it solidifies EX.CO’s position as a leader in video monetization technology. For more information on this pioneering product, visit EX.CO's website.