#Japan #Tokyo #Fuji Rock #LiVLi CLUB #iPledge

LiVLi CLUB and the Upcoming FUJI ROCK Festival: A Unique Environmental Initiative

Architect Developer, Inc. (ADI), headquartered in Ginza, Tokyo, has recently announced a remarkable opportunity for its residents who are members of the exclusive service, LiVLi CLUB. From July 25 to 28, 2025, during the much-anticipated FUJI ROCK FESTIVAL, attendees will have the chance to engage in a one-of-a-kind program called “Waste-Free Navigation,” organized by the NPO iPledge. This initiative focuses on empowering festival-goers to actively participate in environmental conservation while enjoying the festivities of this renowned music festival.

Event Overview: Learning Waste-Free Navigation at FUJI ROCK

• - Dates and Venue: July 25-28, 2025, at Naeba Ski Resort, Yuzawa Town, Niigata Prefecture, Japan.
• - Number of Participants: Aiming for 10 participants, with the possibility of accommodating between 5 to 15 members.
• - Participation Fee: Free, though participants will cover their own transportation costs to Shinjuku Station.
• - Activities Included: Assisting in waste sorting at Eco Stations, documenting waste resources, and collaborating with volunteer teams.

Last year's festival featured 19 waste sorting stations, managing to recycle approximately 3.8 tons of PET bottles. This participation-driven approach to environmental sustainability yielded impressive results and highlights the effectiveness of volunteer engagement in reducing event-related waste.

Social Significance and Industry Trends

What makes the Waste-Free Navigation program noteworthy is its focus on encouraging attendees to change their behaviors rather than just performing cleanup duties. This structured engagement promotes several key effects:
1. Reduction of Waste at the Venue
2. Environmental Education for Festival-Goers
3. Creation of Opportunities for Young People to Participate in Society

The FUJI ROCK FESTIVAL is internationally recognized as a “clean festival,” receiving top rankings in environmental considerations from Festival250. The initiatives here align closely with LiVLi CLUB’s mission to enhance the living experience of its residents, deepening both their understanding of environmental issues and fostering connections with others.

About LiVLi CLUB

LiVLi CLUB is a membership organization exclusive to residents living in properties managed by ADI. It aims to enhance residents' living satisfaction through various programs, including fitness, culture, and regional experiences. Over the years, the club has hosted a total of 22 events, consistently collaborating with external companies. This commitment not only enriches the community but also enhances brand value, attracting keen interest from property owners and stakeholders.

About iPledge

NPO iPledge, established in 2014, focuses on engaging youth in addressing environmental and social issues. With its programs at music festivals and sports events, it encourages behavior changes in attendees through Waste-Free Navigation, coordinating over 2,000 volunteers annually. The organization emphasizes creating a system that minimizes waste generation without relying solely on cleaning services, contributing to both environmental education and human resource development.

Future Outlook

LiVLi CLUB intends to continue organizing events focused on SDGs, social problem-solving, and regional co-creation throughout this year. By providing these impactful experiences, the aim is to not only enhance the comfort of living environments but also support memorable encounters and learning opportunities, instilling a desire among residents to continue living in their communities long-term.

ADI's LiVLi CLUB will keep collaborating with diverse partners to offer programs that empower residents and local communities to create a sustainable future together.

• ---

Company Information

• - Name: Architect Developer, Inc. (株式会社アーキテクト・ディベロッパー)
• - Address: 10th Floor, Kabukiza Tower, 4-12-15 Ginza, Chuo-ku, Tokyo
• - CEO: Haruki Kimoto
• - Founded: October 1, 2008
• - Business Activities: Land utilization, real estate development, rebranding, property management
• - Related Companies: Smart Credit Co., Ltd., Livli Property Co., Ltd., Maple Den-en Co., Ltd., Taisei Building Co., Ltd., Ixcel Co., Ltd., Nisshin Chihousha Co., Ltd.
• - Website: https://adi.jp